During the pandemic, people are prioritizing comfort in their clothing choices and the new 3.1 Phillip Lim capsule collection shares designs that respond to the need for styles that are both functional and fashionable. When creating the collection, Lim fond himself asking: What am I going to wear just to get through the day and be ready to move?" adding, "I didn’t want to live in sweatpants or pajamas. I needed something adaptable.”
As a play on athleisure, the styles are touted as "at-leisure," since they're designed with comfort, durability and daily life in mind. While there are leggings for doing daily errands, they're made to be sturdier than the usual pairs that are chosen for actually working up a sweat.
Image Credit: 3.1 Phillip Lim
Key Themes Behind This Trend
- Comfortable Fashion
- Opportunity for creating clothing designs that prioritize comfort without sacrificing style.
- Athleisure-inspired Designs
- The fusion of athletic wear and leisure wear presents a chance for innovative fashion concepts.
- Functional Everyday Styles
- Demand for clothing that is adaptable, durable, and suitable for daily activities.
Where This Applies
- Fashion and Apparel
- Disruptive innovation potential in developing clothing that blends comfort and style seamlessly.
- Athletic Wear
- Opportunity for creating athleisure-inspired designs that cater to everyday wear.
- Textile Manufacturing
- Demand for sturdier materials to create functional everyday styles that can withstand daily activities.
