Ikea's Love Story ad uses the bond shared between two dogs to tell the story of the important role Ikea items play in a family's home. The emotional ad spot opens with two street dogs; a family of three stops to take of of the stray dogs home in their car, leaving the other behind.
Various Ikea items are introduced in a sequence of seemingly happy events: a blanket used on the couch the dog sits on, an attractive dog bowl, and a stuffed toy given to the pet flash across the screen. By the end of the ad, it's revealed that the dog has been offering his treats to the stuffed toy, prompting the family to go back to where they found the dog to retrieve his friend.
The ad closes with the reminder that a lot happens in a family home, and Ikea items are there to help provide with any challenge faced.