Drive-in culinary experiences are popular amidst pandemic restrictions
Trend - Food brands are offering consumers distinct and safe experiences by centering dining into drive-in formats. These dining experiences are being experimented with by everything from fast food chains to fine dining restaurants.
Insight - As consumers in North America continue to deal with government and personally imposed restrictions as a result of the ongoing pandemic, they're increasingly seeking out ways to enjoy recreational activities in ways that keep them safe. These individuals turn to brands that are being more creative in designing their customer experiences.
Insight - As consumers in North America continue to deal with government and personally imposed restrictions as a result of the ongoing pandemic, they're increasingly seeking out ways to enjoy recreational activities in ways that keep them safe. These individuals turn to brands that are being more creative in designing their customer experiences.
Workshop Question - How is your brand prioritizing both recreation and safety?
Trend Themes
1. Drive-in Experiences - As social distancing measures and pandemic-related restrictions impact dining and entertainment, drive-in experiences are becoming more popular, offering customers a safe and unique experience in the comfort of their car.
2. Digital Ordering - With the rise of contactless ordering and payment, many fast-casual chains are adapting their business model to focus on digital ordering and offering drive-thru or drive-in options for quick and easy pickup.
3. Outdoor Dining - Expanding outdoor dining options in restaurants is becoming a more necessity and opportunity as restrictions limit indoor seating capacity and customers seek a safer, outdoor option.
Industry Implications
1. Food Service - Businesses in the food industry can adapt to these trends by offering customers new and innovative drive-in, digital ordering, and outdoor dining experiences.
2. Entertainment - Drive-in experiences that combine food and entertainment are growing in popularity as people search for fun and socially distanced ways to spend time with family and friends.
3. Retail - Restaurants and other food service providers can explore digital-first ordering and expand their outdoor dining options as consumers continue to look for safe and convenient options when dining out.
