The Lexus Culinary Cinema Elevates the Drive-In Movie Experience
Laura McQuarrie — November 17, 2020 — Autos
References: LexusNewsroom & prnewswire
Due to the need for socially distanced events, drive-in cinemas have become popular once again and Lexus offered an experience of its own with the Lexus Culinary Cinema. The three-night gourmet drive-in movie event in Los Angeles treated movie-goers to chef-created dinners inspired by the featured films.
For three consecutive sold-out nights, drivers were able to have a comfortable dinner and a movie experience based on Once Upon a Time in Hollywood, Sideways and Little Miss Sunshine. Tickets for the experience were priced at just $25 per person and included pre-movie trivia, admission to the film, the three-course meal and a complimentary gift bag. The event gave drivers the chance to experience the work of Lexus Culinary Masters like Jon Shook and Vinny Dotolo, Ludo Lefebvre and Carlo Mirarchi.
Image Credit: Lexus
For three consecutive sold-out nights, drivers were able to have a comfortable dinner and a movie experience based on Once Upon a Time in Hollywood, Sideways and Little Miss Sunshine. Tickets for the experience were priced at just $25 per person and included pre-movie trivia, admission to the film, the three-course meal and a complimentary gift bag. The event gave drivers the chance to experience the work of Lexus Culinary Masters like Jon Shook and Vinny Dotolo, Ludo Lefebvre and Carlo Mirarchi.
Image Credit: Lexus
Trend Themes
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Gourmet Drive-in Cinemas — In the wake of social distancing, drive-in cinemas are back and ready to provide distinct culinary-based cinema experiences.
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Chef-inspired Movie Events — The popularity of cinema-based events is quickly rising, with major brands taking the lead in offering immersive cinema and dining experiences.
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Drive-in Meal Service — Drive-in dining experiences are becoming more innovative, featuring chef-curated menus for guests to enjoy from the comfort of their cars.
Industry Implications
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Hospitality Industry — Drive-in events are becoming more popular in the hospitality industry, allowing movie-goers to enjoy safe, socially distanced communal environments.
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Automotive Industry — Carmakers are beginning to incorporate the movie cinema experience into their products, creating opportunities for prospective customers to envision the car as a space to relax and unwind.
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Film Industry — The film industry can explore opportunities for promoting their cinema releases through sponsored drive-in events that alternate as marketing campaigns.
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