Category
Lifestyle
Assisted Choices
Trend cluster
Category
Co-Parenting
Apps
Brands launch apps designed to simplify child rearing among caregivers.
1.3
Trend score
Trend
What is the Co-Parenting Apps trend?
Co-Parenting Apps: Brands are launching co-parenting apps that alleviate the need for communication about children's schedules and activities. These apps feature shared parenting time calendars, expense and payment tracking, family data storage, and secure messaging.
Insight
The consumer insight behind the Co-Parenting Apps trend
Many consumers rely on technology to help mediation in various forms. These platforms help streamline relationships by covering administrative tasks, supporting a sense of routine and organization while minimizing disagreements. Whether focused on the "administrative" aspects of being in a relationship, or in actually strengthening bonds between partners, these apps cater to consumers who seek out technology to aid and enhance all aspects of their lives.
Trend themes
Themes within the Co-Parenting Apps trend
Three behaviours holding the trend together01
Co-parenting Apps
Co-parenting apps are simplifying child-rearing among caregivers, streamlining communication, sharing schedules, tracking expenses, and even monitoring critical baby’s needs.
02
Digital Communication Tools
Digital communication tools like ToneMeter flagging emotionally charged phrases and allowing for adaptable control settings are increasingly in use to reduce tension and promote harmonious communication between co-parents.
03
Comprehensive Child-Rearing Apps
A comprehensive array of features such as synchronization with other calendars, budgeting, tracking expenses, and payment solutions are increasingly being integrated into child-rearing apps.
Industry implications
What the Co-Parenting Apps trend means for industry
Where the trend changes the playbookFor
Communication Platforms
Co-parenting apps and other digital communication tools are influencing and shaping the communication platform industry, from secure messaging to undeletable messages to tracking automatically calculated contributions, amongst others.
For
Finance and Payment Industry
Co-parenting platforms that facilitate seamless and stress-free co-parenting payments directly influence the finance and payment industry, especially with an increase in payment solutions as part of a comprehensive feature set.
For
Childcare and Parenting Industry
There is an increasing influence on the childcare and parenting industry with the advent of comprehensive child-rearing apps offering multiple features like storage and sharing of information, calendars, and scheduling, messaging, tracking expenses, and more.
Workshop question
How could your brand better help its customers cope with the stress of their responsibilities?
Trend signals
Trend signals for Co-Parenting Apps
Trend score 1.3 out of 10, from popularity 23%, activity 6%, freshness 10%.
Popularity23%
Activity6%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Co-Parenting Apps trend
4 featured examples from Mar 10 to Mar 12, 2021CategoryLifestyle
Comprehensive Child-Rearing Apps
AppClose Helps Parents Meet Their Baby's Critical Needs
Integrating co-parenting features in childcare apps can make the app more appealing to parents and incentivize them to enroll in the app's premium subscription or use the app as t…
CategoryLifestyle
Stress-Free Co-Parenting Apps
WeParent Helps Separated Parents Manage Schedules and More
Education technology companies can integrate WeParent features into their offerings, providing teachers, parents and caregivers with management tools for after-school activities…
CategoryLifestyle
Streamlined Co-Parenting Apps
2houses Offers an Interactive Calendar for Separated Parents
The family law industry may be disrupted by the rise of co-parenting apps that simplify and streamline communication and organization between separated parents.
CategoryLifestyle
Comprehensive Co-Parenting Apps
OurFamilyWizard Keep Communication Between Co-parents Harmonious
Family law firms can leverage these new communication platforms to expand their service offering and gain a competitive advantage.
