Brands launch apps designed to simplify child rearing among caregivers
Trend - Brands are launching co-parenting apps that alleviate the need for communication about children's schedules and activities. These apps feature shared parenting time calendars, expense and payment tracking, family data storage, and secure messaging.
Insight - Many consumers rely on technology to help mediation in various forms. These platforms help streamline relationships by covering administrative tasks, supporting a sense of routine and organization while minimizing disagreements. Whether focused on the "administrative" aspects of being in a relationship, or in actually strengthening bonds between partners, these apps cater to consumers who seek out technology to aid and enhance all aspects of their lives.
Insight - Many consumers rely on technology to help mediation in various forms. These platforms help streamline relationships by covering administrative tasks, supporting a sense of routine and organization while minimizing disagreements. Whether focused on the "administrative" aspects of being in a relationship, or in actually strengthening bonds between partners, these apps cater to consumers who seek out technology to aid and enhance all aspects of their lives.
Workshop Question - How could your brand better help its customers cope with the stress of their responsibilities?
Trend Themes
-
Co-parenting Apps — Co-parenting apps are simplifying child-rearing among caregivers, streamlining communication, sharing schedules, tracking expenses, and even monitoring critical baby’s needs.
-
Digital Communication Tools — Digital communication tools like ToneMeter flagging emotionally charged phrases and allowing for adaptable control settings are increasingly in use to reduce tension and promote harmonious communication between co-parents.
-
Comprehensive Child-rearing Apps — A comprehensive array of features such as synchronization with other calendars, budgeting, tracking expenses, and payment solutions are increasingly being integrated into child-rearing apps.
Industry Implications
-
Communication Platforms — Co-parenting apps and other digital communication tools are influencing and shaping the communication platform industry, from secure messaging to undeletable messages to tracking automatically calculated contributions, amongst others.
-
Finance and Payment Industry — Co-parenting platforms that facilitate seamless and stress-free co-parenting payments directly influence the finance and payment industry, especially with an increase in payment solutions as part of a comprehensive feature set.
-
Childcare and Parenting Industry — There is an increasing influence on the childcare and parenting industry with the advent of comprehensive child-rearing apps offering multiple features like storage and sharing of information, calendars, and scheduling, messaging, tracking expenses, and more.
