Category
Lifestyle
Assisted Choices
Trend cluster
Category
Hybrid
Meat
Brands offer hybrid meat and vegetable-based products for flexitarian diets.
3.4
Trend score
Trend
What is the Hybrid Meat trend?
Hybrid Meat: Hybrid meat products are on the rise as a healthier alternative to all-meat items. These include everything from hot dogs to burgers, and are a mix of meat and vegetables that offer enhanced nutrition.
Insight
The consumer insight behind the Hybrid Meat trend
"Flexitarian" diets, when people consume meat, vegetarian and vegan options, are on the rise for a number of reasons. First, the ecological footprint of those who consume less meat is lower, which is increasingly important to consumers who understand the consequences of climate change. In addition, people are likely to view flexitarian diets as more nutritious, but not so limiting that they have to give up meat entirely.
Trend themes
Themes within the Hybrid Meat trend
Three behaviours holding the trend together01
Hybrid Meat Products
Meat products that combine meat and vegetables are on the rise as a healthier and more nutritious alternative to all-meat items, catering to the flexitarian trend.
02
Blended Meat Products
Mixing meat and vegetables packed with nutritious benefits is a growing trend, providing a good source of protein to flexitarians and those looking to reduce their meat intake.
03
Multi-Protein Blended Snacks
Snacks and protein bars that have a combination of animal and plant-based protein appeal to some consumers who are looking for more plant protein in their diet, providing a more inclusive option for those who want to consume alternative proteins.
Industry implications
What the Hybrid Meat trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industries
Food and beverage industries can explore the trend of hybrid meat products and blended meat products to attract flexitarians and customers looking for more nutritious options.
For
Snack Industries
The snack industry can appeal to consumers who are looking for more plant-based protein options by creating multi-protein blended snacks that combine animal-based and plant-based protein in one product.
For
Packaged/Processed Foods Industries
The packaged/processed foods industry can develop more products with mixed meat and vegetable contents, offering nutritious, healthy and flavorful options that can cater to customers aiming to consume less meat, as well as to those looking for more plant-based food alternatives.
Workshop question
How could your brand offers it customers more flexibility based on their personal values?
Trend signals
Trend signals for Hybrid Meat
Trend score 3.4 out of 10, from popularity 51%, activity 39%, freshness 11%.
Popularity51%
Activity39%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Hybrid Meat trend
5 featured examples from Mar 6, 2020 to Jan 28, 2022CategoryLifestyle
Flexitarian Meat Products
Well Carved Packs Its Meatballs & Patties with Veggies, Grains & Legumes
Exploring the potential for creating and marketing meat products that cater to the flexitarian market by incorporating vegetables, legumes, and grains.
CategoryLifestyle
Hybrid Meat Products
Maple Leaf 50/50 is Made of Half Premium Meat, Half Plant-Based Protein
Maple Leaf 50/50 is a disruptive innovation in the food industry that could change the way people consume and think about meat.
CategoryLifestyle
Blended Meat Brands
Phil's Finest Creates Products with a Mix of Meat and Veggies
The food industry is investing in R&D for blended meat products to cater to the rising demand for plant-based options.
CategoryLifestyle
Conflicted Dual-Patty Burgers
The BurgerFi Conflicted Burger is Now a Permanent Menu Item
The fast food industry can capitalize on the trend towards hybrid burgers by developing new menu offerings that appeal to flexitarian consumers and encourage them to visit more fr…
CategoryLifestyle
Hybrid Protein Beef Sticks
Nick's Sticks New Grass-Fed Beef Stick is Enhanced with 30% Pea Protein
Meat brands can innovate by incorporating plant-based protein into their products, tapping into the growing market of consumers seeking alternative protein sources.
