Brands offer hybrid meat and vegetable-based products for flexitarian diets
Trend - Hybrid meat products are on the rise as a healthier alternative to all-meat items. These include everything from hot dogs to burgers, and are a mix of meat and vegetables that offer enhanced nutrition.
Insight - "Flexitarian" diets, when people consume meat, vegetarian and vegan options, are on the rise for a number of reasons. First, the ecological footprint of those who consume less meat is lower, which is increasingly important to consumers who understand the consequences of climate change. In addition, people are likely to view flexitarian diets as more nutritious, but not so limiting that they have to give up meat entirely.
Insight - "Flexitarian" diets, when people consume meat, vegetarian and vegan options, are on the rise for a number of reasons. First, the ecological footprint of those who consume less meat is lower, which is increasingly important to consumers who understand the consequences of climate change. In addition, people are likely to view flexitarian diets as more nutritious, but not so limiting that they have to give up meat entirely.
Workshop Question - How could your brand offers it customers more flexibility based on their personal values?
Trend Themes
1. Hybrid Meat Products - Meat products that combine meat and vegetables are on the rise as a healthier and more nutritious alternative to all-meat items, catering to the flexitarian trend.
2. Blended Meat Products - Mixing meat and vegetables packed with nutritious benefits is a growing trend, providing a good source of protein to flexitarians and those looking to reduce their meat intake.
3. Multi-protein Blended Snacks - Snacks and protein bars that have a combination of animal and plant-based protein appeal to some consumers who are looking for more plant protein in their diet, providing a more inclusive option for those who want to consume alternative proteins.
Industry Implications
1. Food and Beverage Industries - Food and beverage industries can explore the trend of hybrid meat products and blended meat products to attract flexitarians and customers looking for more nutritious options.
2. Snack Industries - The snack industry can appeal to consumers who are looking for more plant-based protein options by creating multi-protein blended snacks that combine animal-based and plant-based protein in one product.
3. Packaged/processed Foods Industries - The packaged/processed foods industry can develop more products with mixed meat and vegetable contents, offering nutritious, healthy and flavorful options that can cater to customers aiming to consume less meat, as well as to those looking for more plant-based food alternatives.
