Brands offer hybrid meat and vegetable-based products for flexitarian diets
Trend - Hybrid meat products are on the rise as a healthier alternative to all-meat items. These include everything from hot dogs to burgers, and are a mix of meat and vegetables that offer enhanced nutrition.
Insight - "Flexitarian" diets, when people consume meat, vegetarian and vegan options, are on the rise for a number of reasons. First, the ecological footprint of those who consume less meat is lower, which is increasingly important to consumers who understand the consequences of climate change. In addition, people are likely to view flexitarian diets as more nutritious, but not so limiting that they have to give up meat entirely.
Insight - "Flexitarian" diets, when people consume meat, vegetarian and vegan options, are on the rise for a number of reasons. First, the ecological footprint of those who consume less meat is lower, which is increasingly important to consumers who understand the consequences of climate change. In addition, people are likely to view flexitarian diets as more nutritious, but not so limiting that they have to give up meat entirely.
Workshop Question - How could your brand offers it customers more flexibility based on their personal values?
