Food brands partner with dating apps to enhance experience
Trend - Since so much of dating revolves around eating food and consuming beverages, brands in the food industry are partnering with dating apps to make food-based dates easier to plan, or to generally help people bond over various cuisines.
Insight - Consumers have allowed tech and brands to enter most facets of their lives--whether that's in their professional spheres or their social spheres. The usefulness of tech and social media in facilitating interactions has created opportunities for brand collaborations that make customer experiences better and more effective.
Insight - Consumers have allowed tech and brands to enter most facets of their lives--whether that's in their professional spheres or their social spheres. The usefulness of tech and social media in facilitating interactions has created opportunities for brand collaborations that make customer experiences better and more effective.
Workshop Question - What's an unlikely industry your brand could partner with?
Trend Themes
1. Brand Collaborations with Dating Apps - Food brands are partnering with dating apps to enhance food-based dating experiences.
2. Virtual Dating Events - Sweet Earth Foods and OkCupid hosted a virtual dating event with 'Outer Banks' Chase Stokes to help individuals navigate dietary restrictions.
3. Cross-over Dating Shows - Pepsi & MTV's 'Match Me If You Can' celebrates the pairing of Pepsi Mango and showcases a cross-over dating experience.
Industry Implications
1. Food Industry - The food industry is partnering with dating apps and creating food-based dating experiences.
2. Media Industry - The media industry is creating cross-over dating shows with brands and influencers.
3. Dating App Industry - Dating apps are partnering with brands to create unique experiences and connect users in new ways.
