Pepsi recently introduced Pepsi Mango as a new permanent flavor and the unique fusion of cola and juicy mango is being celebrated with a new reality dating series called Match Me If You Can. Pepsi and MTV collaborated on the reality show, which was inspired by the perfect pairing of Pepsi and mango. The show asks: "what if your favorite stars from across the reality TV universe were mixed up together for a chance to find their surprising perfect match?"
Viewers who tune into the digital series will see the faces of eight stars from reality TV and get to know them even better through five installments. In the episodes, Match Me If You Can promises fun crossovers and "unexpected activities for the ultimate dating experience."
Key Themes Behind This Trend
- Reality TV Crossover
- Opportunity for brands to collaborate on reality TV shows that feature crossovers to promote products and experiences.
- Flavor Pairing Inspired Content
- More brands can create original content inspired by the unique pairing of their product's flavors to draw attention and build brand loyalty.
- Digital Reality Series
- Opportunity for brands to create their own digital series content to connect with younger audiences who consume more media online.
Where This Applies
- Food and Beverage
- Brands in the food and beverage industry can create unique flavors and experiences to inspire new content marketing opportunities.
- Entertainment
- More opportunities for collaborations and partnerships for entertainment brands in reality TV shows, films, and digital media.
- Digital Media
- As viewers increasingly consume media online, brands can leverage digital media to create their own original content and reach younger audiences.
