&pizza collaborated with BLK, a dating app made for Black singles, to create a crowdsourced pizza with the aid of the app's community of Millennial and Gen Z users. The BLK Pizza Pie can now be found on the Heavy Hitter section of the regional pizza chain's site for the duration of Black History Month.
The signature pie was created as a result of compiling data on BLK app users' favorite toppings, dough and sauces. The finished product is a crowd-pleasing combination of crust and toppings: &pizza dough, classic tomato sauce, basil, fresh mozzarella, grilled onion, chicken, crushed red and black pepper and garlic puree.
This collaboration represents the first pizzaworld initiative from &pizza, which will include more collaborations, more new flavors, incentives, and experiences for pizza lovers to experience.