Brussels Sprouts-Topped Pizzas

The &pizza Bacon Brussel Pie is Arriving for a Limited Time Only

The &pizza Bacon Brussel Pie has been launched by the brand as a bold, artisanal pizza option for foodies to try out that's expected to conjure polarizing opinions from many. The pizza starts off with the brand's signature pie dough that's topped with Brussels sprouts, bacon, a parm-romano sauce, mozzarella and a finishing drizzle of a fig balsamic reduction. The pizza is thus sweet, savory and meaty to encourage customers to try out it out for a limited time for $12 each.

Culinary Director and Chef Joseph Fahey commented on the &pizza Bacon Brussel Pie saying, "Brussels sprouts do indeed have a bad rap, but their glow‑up as a go-to appetizer has been impossible to ignore. We wanted to give sprouts a spot on pizza and create a pie that stops people in their tracks – whether they’re longtime skeptics or just curious enough to take a bite.”

Fusion-cuisine Pizzas
The rise of unconventional pizza toppings like Brussels sprouts emphasizes the blending of diverse culinary flavors on a traditional platform.
Vegetable-centric Fast Food
Offering vegetables as appealing toppings can shift consumer perceptions and elevate them in fast food contexts to new forefronts of innovation.
Limited-time Specialty Foods
Creating limited-edition food items drives urgency and consumer interest, fostering a market for novel and experimental culinary offerings.

Sectors Adopting This

Gourmet Fast Food
Incorporating upscale ingredients and gourmet twists into fast food items challenges the traditional perceptions of quick-service dining.
Food Innovation
This industry thrives on reimagining classic dishes with unexpected ingredients, enticing adventurous consumers seeking novel experiences.
Consumer-packaged Goods (CPG)
The development of unique, shelf-ready pizzas with bold flavors potentially transforms the CPG landscape in the frozen and prepared foods sector.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 23%
Activity 26%
Freshness 78%

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