Category
Lifestyle
Assisted Choices
Trend cluster
Category
Italian
Vegan
Traditional Italian desserts are transformed for vegan diets.
2.6
Trend score
Trend
What is the Italian Vegan trend?
Italian Vegan: As veganism and flexitarian diets are on the rise, traditional Italian desserts--which tend to be heavy in dairy--are now being adapted with alternative ingredients so they can be consumed by vegans.
Insight
The consumer insight behind the Italian Vegan trend
It's no longer just vegans who prefer ingredients that are an alternative to animal byproducts, the average consumer is now more willing to try these products as well. This shift comes as consumers increasingly associate veganism with health, rather than ethics alone.
Trend themes
Themes within the Italian Vegan trend
Three behaviours holding the trend together01
Alternative Ingredient Desserts
As veganism and flexitarian diets are on the rise, dessert makers are adapting traditional recipes with alternative ingredients to cater to conscious consumers.
02
Ethical Consumption
Consumers are increasingly associating veganism with health, rather than ethics alone, creating new opportunities for businesses to provide cruelty-free menu options.
03
THC-Free Cannabis-Inspired Treats
Businesses are taking cues from popular cannabis strains to create unique frozen treat experiences that cater to consumers interested in the cannabis-inspired lifestyle without the THC.
Industry implications
What the Italian Vegan trend means for industry
Where the trend changes the playbookFor
Food & Beverage Industry
Traditional food companies and restaurants are innovating to include more alternative ingredient options, creating new opportunities to cater to conscious consumers.
For
Vegan & Plant-based Industry
The rise of veganism and flexitarian diets is creating a growing market for plant-based alternatives to traditional desserts and treats.
For
Cannabis Industry
THC-free cannabis-inspired treats are allowing businesses to tap into the growing mainstream interest in the cannabis-inspired lifestyle without the psychoactive effects of THC.
Workshop question
How is your brand experimenting with alternative ingredients?
Trend signals
Trend signals for Italian Vegan
Trend score 2.6 out of 10, from popularity 36%, activity 31%, freshness 10%.
Popularity36%
Activity31%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Italian Vegan trend
4 featured examples from Oct 15, 2019 to Feb 12, 2021CategoryLifestyle
Layered Vegan Desserts
Talenti's Dairy-Free Sorbetto is Stacked with Cookies & Fudge
Disruptive innovation opportunity: Introduce innovative manufacturing processes and ingredients to create dairy-free frozen desserts that rival traditional options in taste and te…
CategoryLifestyle
Dairy-Free Cannoli Ice Creams
Baia's Ice Cream Treat is Made with Cassava and Ancient Corn
The dairy-free industry can benefit from innovative vegan milk substitutes made with whole food ingredients.
CategoryLifestyle
Cannabis-Inspired Gelato
This Gelato and Sorbet Takes Cues from Popular Cannabis Strains
Cannabis brands like SHERBINSKIS may benefit from applying their brand to novel product lines outside of traditional cannabis products.
CategoryEco
Vegan Salted Toffee Desserts
Zizzi Launched Its Fall 2019 Menu That Includes a Rich Vegan Dessert
The food and beverage industry has a major opportunity to innovate with new plant-based offerings that cater to meat-free and environmentally-conscious consumers.
