Traditional Italian desserts are transformed for vegan diets
Trend - As veganism and flexitarian diets are on the rise, traditional Italian desserts--which tend to be heavy in dairy--are now being adapted with alternative ingredients so they can be consumed by vegans.
Insight - It's no longer just vegans who prefer ingredients that are an alternative to animal byproducts, the average consumer is now more willing to try these products as well. This shift comes as consumers increasingly associate veganism with health, rather than ethics alone.
Insight - It's no longer just vegans who prefer ingredients that are an alternative to animal byproducts, the average consumer is now more willing to try these products as well. This shift comes as consumers increasingly associate veganism with health, rather than ethics alone.
Workshop Question - How is your brand experimenting with alternative ingredients?
Trend Themes
1. Alternative Ingredient Desserts - As veganism and flexitarian diets are on the rise, dessert makers are adapting traditional recipes with alternative ingredients to cater to conscious consumers.
2. Ethical Consumption - Consumers are increasingly associating veganism with health, rather than ethics alone, creating new opportunities for businesses to provide cruelty-free menu options.
3. Thc-free Cannabis-inspired Treats - Businesses are taking cues from popular cannabis strains to create unique frozen treat experiences that cater to consumers interested in the cannabis-inspired lifestyle without the THC.
Industry Implications
1. Food & Beverage Industry - Traditional food companies and restaurants are innovating to include more alternative ingredient options, creating new opportunities to cater to conscious consumers.
2. Vegan & Plant-based Industry - The rise of veganism and flexitarian diets is creating a growing market for plant-based alternatives to traditional desserts and treats.
3. Cannabis Industry - THC-free cannabis-inspired treats are allowing businesses to tap into the growing mainstream interest in the cannabis-inspired lifestyle without the psychoactive effects of THC.
