Category
Lifestyle
Assisted Choices
Trend cluster
Category
Reusable
Pad
Reusable menstrual pads and liners offer eco-friendly alternatives.
4.1
Trend score
Trend
What is the Reusable Pad trend?
Reusable Pad: For consumers not comfortable using menstrual cups but who still want to reduce waste during their menstrual cycles, reusable pads and liners are an available option. These liquid-absorbing and moisture-wicking products can be washed and reused rather than thrown away.
Insight
The consumer insight behind the Reusable Pad trend
Consumers are increasingly prioritizing eco-friendly lifestyles, even if they can't contribute in a major way. Making small changes in their lifestyle is a realistic way for the average consumer to reduce their personal impact, particularly for those who can't make larger investments in things like eco-friendly cars and homes.
Trend themes
Themes within the Reusable Pad trend
Three behaviours holding the trend together01
Eco-friendly menstruation
Consumers are increasingly prioritizing eco-friendly lifestyles, including using reusable menstrual pads and liners instead of disposable options.
02
Reusable menstrual products
Reusable menstrual products like pads, liners, and cups are gaining popularity as eco-friendly and cost-effective alternatives to disposable options.
03
Comfort-focused menstruation
Brands are creating products with a focus on comfort as well as sustainability, as consumers prioritize both factors when choosing menstrual products.
Industry implications
What the Reusable Pad trend means for industry
Where the trend changes the playbookFor
Menstrual product industry
Brands within the menstrual product industry can benefit from creating sustainable, reusable products that prioritize both comfort and environmental impact to cater to consumer preferences.
For
Eco-friendly consumer products industry
As consumers prioritize eco-friendliness in their purchasing decisions, industries focused on creating sustainable products for daily use can benefit from offering reusable menstrual options.
For
Women's health industry
The women's health industry can benefit from creating innovative and sustainable menstrual products that prioritize comfort, as well as addressing other health concerns such as bladder control issues.
Workshop question
How is your brand empowering consumers to be eco-friendly?
Trend signals
Trend signals for Reusable Pad
Trend score 4.1 out of 10, from popularity 58%, activity 56%, freshness 10%.
Popularity58%
Activity56%
Freshness10%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Reusable Pad trend
4 featured examples from Feb 8 to Mar 8, 2021CategoryEco
Reusable Period Liners
DAME's Reusable Period Pads are Eco-Friendly and Innovative
The feminine hygiene industry is seeing a shift towards more environmentally-friendly and sustainable products, driven by increased demand from eco-conscious consumers.
CategoryLifestyle
Sustainable Sanitary Pads
Aisle's Period Products are Reusable, Eco-Friendly and Practical
New menstrual products, such as Aisle's range of sustainable sanitary pads, challenge the conventional feminine hygiene industry; therefore, it presents a disruptive innovation op…
CategoryLifestyle
Moisture-Wicking Reusable Pads
The Medium Flo Pad from wear em' out is Nickel-Free
Brands can develop eco-friendly menstrual products that are efficient, hygienic, and comfortable to wear.
CategoryLifestyle
Reusable Bamboo Pads
Hey Girls' Reusable Period Pads are Suitable for Both Day and Night
As consumers become more aware of the environmental impact of traditional menstrual products, the feminine hygiene industry has an opportunity to develop innovative and sustainabl…
