Brands mix CBD with various vitamins in supplement form
Trend - CBD supplements are being blended with various other vitamins and nutritious ingredients that aim to enhance users' health while also helping to normalize the medical benefits of cannabis for hesitant users.
Insight - The popularity of the cannabis industry in North America since legalization came to different regions has come in-part from new demographics being introduced to the benefits of the plant. Older consumers, for example, who once may have been hesitant to consume cannabis, now have more "medicinal" options that help them feel more comfortable with it.
Insight - The popularity of the cannabis industry in North America since legalization came to different regions has come in-part from new demographics being introduced to the benefits of the plant. Older consumers, for example, who once may have been hesitant to consume cannabis, now have more "medicinal" options that help them feel more comfortable with it.
Workshop Question - How could your brand package its product/service to introduce it to new demographics.
Trend Themes
1. Blending CBD and Nutritious Ingredients - CBD supplements are being combined with various nutritious ingredients to normalize cannabis products for hesitant users.
2. Focus on Immune-boosting CBD Products - There is a growing demand for CBD products that boost immunity to address the current global pandemic.
3. CBD Supplements for Fitness - The fitness industry is tapping into CBD supplements with pre- and post-workout formulations.
Industry Implications
1. Health and Wellness - The health and wellness industry is a major driver for the popularity of CBD supplements.
2. Fitness - Fitness professionals are incorporating CBD into workout routines to enhance performance and recovery.
3. Food and Beverage - CBD supplements have the potential to be added to food and beverages to provide additional health benefits.
