Category
Lifestyle
Assisted Choices
Trend cluster
Category
CBD
Vitamin
Brands mix CBD with various vitamins in supplement form.
3.8
Trend score
Trend
What is the CBD Vitamin trend?
CBD Vitamin: CBD supplements are being blended with various other vitamins and nutritious ingredients that aim to enhance users' health while also helping to normalize the medical benefits of cannabis for hesitant users.
Insight
The consumer insight behind the CBD Vitamin trend
The popularity of the cannabis industry in North America since legalization came to different regions has come in-part from new demographics being introduced to the benefits of the plant. Older consumers, for example, who once may have been hesitant to consume cannabis, now have more "medicinal" options that help them feel more comfortable with it.
Trend themes
Themes within the CBD Vitamin trend
Three behaviours holding the trend together01
Blending CBD and Nutritious Ingredients
CBD supplements are being combined with various nutritious ingredients to normalize cannabis products for hesitant users.
02
Focus on Immune-Boosting CBD Products
There is a growing demand for CBD products that boost immunity to address the current global pandemic.
03
CBD Supplements for Fitness
The fitness industry is tapping into CBD supplements with pre- and post-workout formulations.
Industry implications
What the CBD Vitamin trend means for industry
Where the trend changes the playbookFor
Health and Wellness
The health and wellness industry is a major driver for the popularity of CBD supplements.
For
Fitness
Fitness professionals are incorporating CBD into workout routines to enhance performance and recovery.
For
Food and Beverage
CBD supplements have the potential to be added to food and beverages to provide additional health benefits.
Workshop question
How could your brand package its product/service to introduce it to new demographics.
Trend signals
Trend signals for CBD Vitamin
Trend score 3.8 out of 10, from popularity 57%, activity 47%, freshness 10%.
Popularity57%
Activity47%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the CBD Vitamin trend
6 featured examples from Aug 6, 2019 to Mar 28, 2021CategoryLifestyle
Nighttime CBD Gummies
FAB CBD's PM Chews Combine Broad-Spectrum Hemp Extract with Adaptogens
With the rise of CBD products, companies can capitalize on the trend by creating new and innovative CBD products like nighttime CBD gummies.
CategoryMarketing
Immunity-Boosting CBD Product Bundles
The Medterra Immune Boost Bundle Includes Two Products
The CBD industry can continue to capitalize on people's interest in improving their health and wellness by creating products that are targeted specifically at immune support like…
CategoryLifestyle
CBD-Infused Vitamin Gummies
JustCBD & Flo-Rida Partnered to Create Jet Setter
The trend of CBD-infused vitamin supplements offers a disruptive innovation opportunity for supplement producers, especially those targeting health-conscious consumers.
CategoryLifestyle
CBD Workout Supplements
CannabiGold Sport Makes Products for Pre- and Post-Workout Support
The increasing consumer interest in health and wellness, and additional lifestyle support, is driving the growing demand for hemp-derived CBD pre- and post-workout supplements.
CategoryLifestyle
Immune Support Gummies
Pure Relief's Strawberry-Flavored Functional Gummies Share Vitamins and CBD
The Health and Wellness industry can explore the production of functional gummies that combine vitamins and CBD to meet the growing demand for wellness products.
CategoryLifestyle
Subway Inspired CBD Gummies
These New Gummies from Boston Hempire are Inspired by Public Transit
There is an opportunity for companies to create new and interesting products within the CBD space that can appeal to a wider range of customers and build brand recognition.
