Category
Lifestyle
Assisted Choices
Trend cluster
Category
CBD
Bath
Wellness brands are leveraging CBD as a main ingredient in bath products.
4.3
Trend score
Trend
What is the CBD Bath trend?
CBD Bath: Brands are highlighting cannabidiol as the main ingredient in their bath products to elevate their offerings. These wellness products tout benefits like increased relaxation, improved sleep, and a more stabilized mood.
Insight
The consumer insight behind the CBD Bath trend
Consumers are experiencing elevated levels of stress and anxiety due to economic instability and the uncertainty related to the global pandemic. As a result, self-care has become more of a priority for many individuals, and, coupled with the legalization of cannabis across North America, has resulted in consumers wanting easy ways to incorporate the ingredient into their self-care rituals.
Trend themes
Themes within the CBD Bath trend
Three behaviours holding the trend together01
CBD Self-Care
Increasing consumer interest in self-care during times of uncertainty has led to the rise of CBD-infused bath products that offer benefits to both the mind and body.
02
Plant-Based Wellness
Brands are using natural botanicals and mineral blends to enhance the experience of their bath products and offer holistic benefits to consumers looking for more sustainable wellness options.
03
Limited Releases/Refills
Companies are finding ways to reduce waste and create unique offerings by repurposing failed products and introducing limited-edition releases in refillable packaging.
Industry implications
What the CBD Bath trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
By incorporating CBD and other natural ingredients into their bath products, companies can create a unique selling proposition in a crowded beauty and personal care market.
For
Wellness and Holistic Health
The use of botanicals, minerals, and CBD in bath products aligns with the growing interest in holistic health and wellness, offering consumers a convenient way to incorporate natural remedies into their self-care routines.
For
Sustainability and Eco-Friendly Practices
Companies can differentiate themselves by introducing limited releases and refillable packaging, aligning with consumers' growing concerns around sustainability and eco-friendly practices.
Workshop question
How could your brand borrow/add elements from similar industries?
Trend signals
Trend signals for CBD Bath
Trend score 4.3 out of 10, from popularity 61%, activity 55%, freshness 13%.
Popularity61%
Activity55%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the CBD Bath trend
9 featured examples from Sep 3, 2020 to Oct 18, 2022CategoryFashion
Playful Self-Care Bath Kits
Foria’s the ‘Me Time’ Trio Boasts Three Calming CBD Bath Salts
The CBD wellness industry is growing and disruptive tech solutions are needed to stay competitive and unique.
CategoryFashion
Earthy CBD Bath Bombs
Lush Cosmetics' 4:20PM Bath Bomb Supports Rest, Self-Cafe and Mood Elevation
The personal care industry can capitalize on the trend towards CBD-infused products to create innovative and unique offerings.
CategoryEco
Pilot Batch Body Washes
This Hemp Body Wash Launch Turned a Failed Product Into a Limited Release
Krave Beauty's creation of a new body wash product from a failed batch of face wash adds a new offering to the beauty and personal care industry.
CategoryMarketing
CBD Bath Bomb Sets
Floramye's Enhances the Self-Care Bathing Ritual with CBD & Chakra Stones
Natural bath products that focus on self-care and mindfulness can disrupt the market with innovative ingredients and experiences.
CategoryFashion
CBD-Infused Bath Bombs
Miraflora Makes Bath Bombs with Full-Spectrum Hemp Flower Extract
CBD-infused skincare products have the potential to disrupt traditional skincare products and treatments by offering targeted therapeutic benefits.
CategoryMarketing
Restorative Cannabis Bath Products
The TONIC CBD Chronic Bath Soak Features Full-Spectrum CBD
Developing bath products with restorative and relaxing properties can create new opportunities in the cosmetics and personal care industry.
CategoryFashion
CBD Bath Blocks
Kloris' CBD Bath Block Set Soothes with Magnesium, Lavender and More
Cosmetic companies can use CBD and mineral blends to create a range of products for different moods.
CategoryLifestyle
Immunity CBD Bath Bombs
Kush Queen Offers a CBD-Infused Bath Bomb to Boost Immunity
Disruptive innovation opportunity: Incorporating CBD-infused products and immunity-boosting solutions within the wellness and beauty industry.
CategoryLifestyle
Hemp-Infused Bath Products
Dr Teal's Introduces a New Hemp Seed Oil Collection
The hemp-infused bath products trend represents an innovative opportunity for the beauty industry to expand into the wellness market and cater to the growing demand for natural, p…
