Category
Lifestyle
Assisted Choices
Trend cluster
Category
Rice Milk
Confection
Confectionary foods and drinks are made with rice milk instead of dairy.
3.5
Trend score
Trend
What is the Rice Milk Confection trend?
Rice Milk Confection: Rice milk is slowly becoming a popular alternative ingredient in sweet food and beverage items that typically contain dairy. Everything from ice creams to chocolates are using the nutritious dairy alternative as a base.
Insight
The consumer insight behind the Rice Milk Confection trend
Food and beverage alternatives remain popular among consumers as people look for ways to cut down on certain ingredients due to personal preferences, allergies and intolerances. Brands that prioritize consumers' niche needs in both their daily consumption habits and their indulgences are going to be more appealing than those that don't.
Trend themes
Themes within the Rice Milk Confection trend
Three behaviours holding the trend together01
Plant-Based Milk Alternatives
Confectionary foods and drinks are increasingly made with plant-based milk alternatives.
02
Allergy-Friendly Products
Consumers' focus on health and wellness is leading to increased interest in allergy-friendly products.
03
Customization
Brands that allow for customization of food and beverage offerings are becoming more appealing to consumers.
Industry implications
What the Rice Milk Confection trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Brands in the food and beverage sector can explore the use of plant-based milk alternatives and allergy-friendly products.
For
Desserts
The desserts industry can benefit from creating customized dessert options that cater to the consumers' individual needs and preferences.
For
Health and Wellness
The health and wellness industry can incorporate the use of plant-based milk alternatives and allergy-friendly products into their offerings to appeal to consumers' dietary restrictions.
Workshop question
How is your brand prioritizing consumers more personal needs and preferences?
Trend signals
Trend signals for Rice Milk Confection
Trend score 3.5 out of 10, from popularity 48%, activity 39%, freshness 18%.
Popularity48%
Activity39%
Freshness18%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Rice Milk Confection trend
9 featured examples from Feb 13, 2020 to Oct 12, 2023CategoryLifestyle
Ghostly Vegan Chocolates
Sjaak’s White Chocolate Ghost is Filled with All-Natural Ectoplasm
The confectionery industry can explore the production of vegan Halloween chocolates to tap into the growing market of plant-based treats.
CategoryLifestyle
Vegan Chocolate-Coated Licorice
Panda Covers Soft Licorice in Smooth, Creamy Rice Milk
As the demand for plant-based products continues to grow, the food and beverage industry will need to develop new and exciting vegan treats like chocolate-coated licorice to meet…
CategoryLifestyle
Rice-Based Vegan Ice Creams
Smoocht Offers Vegan Ice Cream Made from Rice, Called 'R'ice Cream'
Businesses in the food and beverage industry can explore plant-based food options and experiment with new ingredients.
CategoryLifestyle
Vegan Rocky Road Pizzas
Mamma Dough & CRAVE Created a Special Pizza for World Chocolate Day
The vegan dessert pizza trend and collaboration opportunities present new products and marketing strategies for businesses in the food and beverage industry.
CategoryLifestyle
Vegan Rice Milk Chocolates
CRAVE's Vegan-Friendly Chocolate Bars are Loaded with Toppings
With the rising demand for plant-based milk alternatives, the dairy alternative industry can tap into chocolate manufacturing and collaboration opportunities.
CategoryLifestyle
Dairy-Free Ice Creams
Montreal's Hoche Glacé Offers a Vegan Menu of Frozen Desserts
Innovative dairy-free ice cream options have the potential to disrupt the traditional ice cream industry and attract health-conscious consumers.
CategoryLifestyle
Decadent Cocoa Butter Bars
Pascha's Dairy-Free Vegan White Bar Uses Cocoa Butter & Rice Milk
The dairy-free products market is rapidly growing with plant-based alternatives must keep up with demand.
CategoryLifestyle
Ricemilk Baking Chips
Enjoy Life's Allergy-Friendly Baking Morsels are Free from Gluten and Nuts
Food manufacturers have an opportunity to innovate with alternative ingredients and formulations to create allergy-friendly products to cater to a growing demand for healthier and…
CategoryLifestyle
QSR-Backed Latin Treats
Wetzel's Pretzels Debuts the 'Choco Churro Bitz' and the 'Frozen Horchata'
Incites QSRs to collaborate with renowned chefs and culinary professionals to bring unique, artisanal flavors to the table.
