Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,335 more

Rice Milk Confection

Confectionary foods and drinks are made with rice milk instead of dairy

Trend - Rice milk is slowly becoming a popular alternative ingredient in sweet food and beverage items that typically contain dairy. Everything from ice creams to chocolates are using the nutritious dairy alternative as a base.

Insight - Food and beverage alternatives remain popular among consumers as people look for ways to cut down on certain ingredients due to personal preferences, allergies and intolerances. Brands that prioritize consumers' niche needs in both their daily consumption habits and their indulgences are going to be more appealing than those that don't.
Workshop Question - How is your brand prioritizing consumers more personal needs and preferences?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
36,538 Total Clicks
Date Range:
Jun 19 — Mar 21
Trending:
Fresh and Untested
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Collaborative Celebrity Chocolates
Collaborative Celebrity Chocolates
Compartés Chocolatier & Chrissy Teigen Created a Collection
Chocolate Bar Greeting Cards
Chocolate Bar Greeting Cards
Sweeter Cards Combines Heartfelt Messages with Gourmet Chocolate Bars
Flat-Pack Animal Chocolates
Flat-Pack Animal Chocolates
IKEA's BELÖNING Chocolate Celebrates the Spirit of Self-Assembly
Floral Citrus-Infused Chocolates
Floral Citrus-Infused Chocolates
chocolaTas' White Chocolate Features Grapefruit and Rose Petals
Marbled Hybrid Chocolate Bars
Marbled Hybrid Chocolate Bars
The Nestlé KitKat Zebra Merges Dark and White Chocolates
Bean-to-Bar Chocolate Subscriptions
Bean-to-Bar Chocolate Subscriptions
Cococlectic is a Vegan Chocolate Subscription Service
Freeze-Dried Gelato Chocolates
Freeze-Dried Gelato Chocolates
TCHO's Dark Chocolate Mint Chip Gelato Flavor Boasts 62% Cacao
Artisan Floral Chocolates
Artisan Floral Chocolates
Antidote Offers Rose and Lavender-Infused Dark Chocolate Bars
Super-Dark Chocolate Bars
Super-Dark Chocolate Bars
Alter Eco's Blackout Chocolates Have High Percentages of Cacao
Oat Milk Frozen Desserts
Oat Milk Frozen Desserts
So Delicious Creates Ice Cream for Those Who are Lacrose Intolerant
Vegan Neapolitan Stouts
Vegan Neapolitan Stouts
Fairstate Coop Brews a Whiskey Barrel-Aged Stout with No Milk Ingredient
Zero-Calorie Frozen Desserts
Zero-Calorie Frozen Desserts
ZoCal Makes Popsicles and Sorbet Bars Without Any Calories
Conservation-Focused Frozen Desserts
Conservation-Focused Frozen Desserts
Vegan Ice Cream Brand Roar is on a Mission to Save Wild Cats
Mexican Ice Cream Collections
Mexican Ice Cream Collections
Helados La Neta Honors the Unique Flavors of Mexico
Animated Movie Ice Creams
Animated Movie Ice Creams
The Incredibles Jack-Jack Cookie Crumble Ice Cream is Now Available
Japan-Exclusive Ice Cream Flavours
Japan-Exclusive Ice Cream Flavours
McDonald's Brings Back Its KitKat McFlurry for a Limited Time
Zero-Waste CPG Packaging
Zero-Waste CPG Packaging
Loop's Waste-Reducing Packaging is Being Introduced to Retail
Series-Inspired Ice Creams
Series-Inspired Ice Creams
Jeni's Created a Frozen Dessert Flavor Based on 'Outlander'
Festive Wine Pop-Ups
Festive Wine Pop-Ups
This Holiday Wine Shop is a Place to Enjoy a Drink & Customize Gifts
Interactive Immersive Pop-Ups
Interactive Immersive Pop-Ups
The Tunnel of Glam Lets You Influence and Touch the Space
Luxury Retailer Festive Pop-Ups
Luxury Retailer Festive Pop-Ups
Need Supply Co. Launched its First-Ever Holiday Pop-Up Activation
Postal-Themed Chocolate Pop-Ups
Postal-Themed Chocolate Pop-Ups
Cadbury Will Send a Chocolate Bar to a Loved One for Free
Festive Eyebrow Pop-Ups
Festive Eyebrow Pop-Ups
The Christmas Brow Bar Will Decorate Your Brows for the Festive Season
Festive Body Spray Pop-Ups
Festive Body Spray Pop-Ups
Lush UK Launched a Pop-up Dedicated to Its 21 New Body Sprays
Festive Pop-Up Bars
Festive Pop-Up Bars
Miracle is Launching Hundreds of Holiday-Themed Bars Across the US
Generous Gift-Giving Pop-Ups
Generous Gift-Giving Pop-Ups
Sainsbury's Giving Store Lets People Make Purchases for Those in Need
Aura-Analyzing Cocktail Pop-Ups
Aura-Analyzing Cocktail Pop-Ups
Tanqueray Suggests Drinks with Facial Recognition Technology
Cloaked Disney Character Cupcakes
Cloaked Disney Character Cupcakes
Disney's Kylo Ren Cupcake Marks Star Wars' 30th Anniversary
Sci-Fi Film Graphic T-Shirts
Sci-Fi Film Graphic T-Shirts
The Uniqlo UT x Star Wars Range Drops and Features Signature Visuals
Galaxy-Themed Cola Bottles
Galaxy-Themed Cola Bottles
Coca-Cola's New Galactic Bottles are a Nod to Star Wars
Multi-Purpose Entertainment Spaces
Multi-Purpose Entertainment Spaces
The Rec Room is Toronto's One-Stop-Shop for Games, Eats & More
Pop Culture-Referencing NASA Posters
Pop Culture-Referencing NASA Posters
NASA is Photoshopping Its Astronauts in Movie Posters
Iconic Sci-Fi VR Experiences
Iconic Sci-Fi VR Experiences
Star Wars: Vader Immortal Will be a Premier VR Star Wars Experience
Intergalactic Theme Park Cantinas
Intergalactic Theme Park Cantinas
Oga's Cantina is Set to Serve Booze and Otherworldly Dishes
play_circle_filled Charitable Sci-Fi Campaigns
Charitable Sci-Fi Campaigns
The #RoarForChange Campaign Uses the Power of Star Wars to Help Kids
Space-Themed Waffle Makers
Space-Themed Waffle Makers
This Star Wars Waffle Maker is the Perfect Way to Start Your Day