Brands market themselves using virtual escape room games
Trend - Since brands are still unable to engage with consumers in-person in the same way they once were, many are prioritizing interactive online experiences for consumers to try out. These now included branded escape rooms where businesses market their products in a virtual escape room format.
Insight - With many consumers around the world still dealing with restrictions on how they can engage with public spaces, people are choosing to stay at home in order to protect their healthy and safety. This has created opportunities for people to engage more in the digital space, where brands are increasingly present in order to connect to customers.
Insight - With many consumers around the world still dealing with restrictions on how they can engage with public spaces, people are choosing to stay at home in order to protect their healthy and safety. This has created opportunities for people to engage more in the digital space, where brands are increasingly present in order to connect to customers.
Workshop Question - How is your brand prioritizing digital engagement for its customers?
Trend Themes
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Virtual Escape Room Games — Brands are starting to market their products through virtual escape room games as a way to engage customers in the absence of in-person experiences.
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At-home Interactive Experiences — Due to COVID-19 restrictions, people are seeking out at-home interactive experiences, which have presented opportunities for businesses to create innovative offerings.
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Augmented Reality Experiences — Amid the pandemic, augmented reality experiences have become increasingly popular and are being utilized by businesses as a way to engage with customers from home.
Industry Implications
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Marketing — Brands can adopt virtual escape rooms as a novel way to market their products and services to customers during the pandemic.
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Gaming — The popularity of virtual escape room games demonstrates that there is a growing demand for at-home gaming experiences.
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Retail — Retailers can use augmented reality experiences as a way to showcase their products and encourage customers to make purchases from home.
3 Featured, 27 Examples:
55,768 Total Clicks
Date Range:
Oct 20 — Mar 21
Trending:
Warm
Consumer Insight Topics:
