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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,354 more

Vegan Cereal

Cereal and cereal-based foods are marketing their plant-based ingredients

Trend - Cereal brands are now marketing that their cereals (and cereal-based products) are vegan-friendly, making their products more accessible to a wider range of consumers--both vegans and non-vegans alike.

Insight - These days, veganism doesn't just appeal to consumers who don't consume animals and animal byproducts, but people who are looking to be healthier in general. The label "vegan" creates automatic associations of enhanced nutrition for consumers, and therefore appeals to both vegans and people looking for healthy foods in general.
Workshop Question - How is your brand trying to apeal to more demographics?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
38,779 Total Clicks
Date Range:
Aug 18 — Mar 21
Trending:
This Week and Average
Consumer Insight Topics:

Featured Examples

Heritage-Inspired Premium Cereal Lines
Heritage-Inspired Premium Cereal Lines
Kellogg's New Health-Focused Product Has a Modern Look
Kellogg launches a premium cereal offering in the European market under its imprint W.K.Kellogg. The new breakfast food is vegan and organic, featuring a recipe that complies with the advent and... MORE
High-Protein Overnight Oats
High-Protein Overnight Oats
ONO Overnight Oats Feature a Whey or Plant-Based Protein Blend
Overnight oats are one of the quickest, nourishing, customizable and cost-effective breakfasts that can be prepared with ease at home and ONO Overnight Oats is introducing itself to the world with... MORE
Plant-Based Free-From Cereals
Plant-Based Free-From Cereals
These Grain-Free Cereals are Made with Cassava Flour & Navy Beans
Forager Project makes organic, plant-based and grain-free cereals that are packed with protein and fiber, yet contain minimal sugar. The vegan-friendly cereals are free from gluten, dairy and soy,... MORE
Low-Sugar Keto Cereals
Low-Sugar Keto Cereals
Kashi GO Keto-Friendly Cereal Boasts 12 Grams of Plant-Based Protein
Kashi GO Keto-Friendly Cereal is the brand’s first foray into keto-friendly foods and the nourishing product shares 12 grams of plant-based protein with just one gram of sugar. The grain-free... MORE
Grain-Free Buckwheat Cereals
Grain-Free Buckwheat Cereals
Lil Bucks' Lil Bucks Cereal is Paleo, Grain-Free and Vegan
Lil Bucks’ Lil Bucks cereal is a raw, grain-free, vegan-friendly and paleo product that is available in three flavors. They include O.G., Matcha and Cacao—with bags also available in a 10-... MORE
Vegan-Friendly Cereal Bars
Vegan-Friendly Cereal Bars
This Soreen Chocolate Loaf Bar is Lower in Fat and Sugar Than Others
The Soreen Chocolate Loaf Bar is a new cereal bar product for consumers who are looking for a way to keep their energy levels up throughout the day in a delicious, health-conscious way. The bars are... MORE

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Forager Project's Half & Half Has a Cashew Base & Coconut Cream
Kid-Created Superfood Bites
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Kashi Developed Its Organic Super Food Bites with Its Gen Z Kashi Crew
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