Category
Lifestyle
Assisted Choices
Trend cluster
Category
Vegan
Cereal
Cereal and cereal-based foods are marketing their plant-based ingredients.
3.5
Trend score
Trend
What is the Vegan Cereal trend?
Vegan Cereal: Cereal brands are now marketing that their cereals (and cereal-based products) are vegan-friendly, making their products more accessible to a wider range of consumers--both vegans and non-vegans alike.
Insight
The consumer insight behind the Vegan Cereal trend
These days, veganism doesn't just appeal to consumers who don't consume animals and animal byproducts, but people who are looking to be healthier in general. The label "vegan" creates automatic associations of enhanced nutrition for consumers, and therefore appeals to both vegans and people looking for healthy foods in general.
Trend themes
Themes within the Vegan Cereal trend
Three behaviours holding the trend together01
Veganism
Cereal brands are marketing vegan-friendly options, appealing to the health-conscious and veganism trend.
02
Keto Diet
Kashi is offering a low-sugar keto-friendly cereal, reflecting the trend in low-sugar diets and keto lifestyle.
03
Plant-based Foods
Cereal brands are incorporating plant-based ingredients or removing artificial ingredients, reflecting the growing trend towards plant-based lifestyles and healthier food choices.
Industry implications
What the Vegan Cereal trend means for industry
Where the trend changes the playbookFor
Health and Wellness
Opportunities for businesses in this industry to provide healthier and customizable options for consumers looking to improve their lifestyle choices.
For
Packaged Foods
Packaged food companies can take advantage of the trend towards vegan and plant-based foods, as well as the keto diet trend, by creating innovative products that appeal to these demographics.
For
Food Packaging and Design
Creative agencies can work with food companies to create new identities for premium, healthy cereals that reflect the changing consumer preferences towards healthier, plant-based, and more sustainable products.
Workshop question
How is your brand trying to appeal to more demographics?
Trend signals
Trend signals for Vegan Cereal
Trend score 3.5 out of 10, from popularity 56%, activity 40%, freshness 10%.
Popularity56%
Activity40%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Vegan Cereal trend
6 featured examples from Aug 3, 2018 to Feb 9, 2021CategoryLifestyle
Heritage-Inspired Premium Cereal Lines
Kellogg's New Health-Focused Product Has a Modern Look
The cereal industry can take advantage of changing consumer trends by introducing more premium cereal offerings that cater to health-conscious consumers.
CategoryLifestyle
High-Protein Overnight Oats
ONO Overnight Oats Feature a Whey or Plant-Based Protein Blend
With consumers prioritizing health and convenience, the breakfast foods industry can respond with innovative, high-protein options like ONO Overnight Oats.
CategoryLifestyle
Plant-Based Free-From Cereals
These Grain-Free Cereals are Made with Cassava Flour & Navy Beans
The food and beverage industry has the opportunity to capitalize on the rising demand for healthy and dietary-restricted cereal options.
CategoryLifestyle
Low-Sugar Keto Cereals
Kashi GO Keto-Friendly Cereal Boasts 12 Grams of Plant-Based Protein
Opportunity for the food and beverage industry to innovate and cater to the growing demand for low-sugar and keto-friendly foods.
CategoryLifestyle
Grain-Free Buckwheat Cereals
Lil Bucks' Lil Bucks Cereal is Paleo, Grain-Free and Vegan
Food manufacturers can capitalize on the sprouted grain trend by incorporating sprouted grains into their product lines.
CategoryMarketing
Vegan-Friendly Cereal Bars
This Soreen Chocolate Loaf Bar is Lower in Fat and Sugar Than Others
The plant-based trend opens up possibilities for companies in the snack food industry to create innovative and delicious vegan-friendly products, such as cereal bars.
