Cereal and cereal-based foods are marketing their plant-based ingredients
Trend - Cereal brands are now marketing that their cereals (and cereal-based products) are vegan-friendly, making their products more accessible to a wider range of consumers--both vegans and non-vegans alike.
Insight - These days, veganism doesn't just appeal to consumers who don't consume animals and animal byproducts, but people who are looking to be healthier in general. The label "vegan" creates automatic associations of enhanced nutrition for consumers, and therefore appeals to both vegans and people looking for healthy foods in general.
Insight - These days, veganism doesn't just appeal to consumers who don't consume animals and animal byproducts, but people who are looking to be healthier in general. The label "vegan" creates automatic associations of enhanced nutrition for consumers, and therefore appeals to both vegans and people looking for healthy foods in general.
Workshop Question - How is your brand trying to appeal to more demographics?
Trend Themes
1. Veganism - Cereal brands are marketing vegan-friendly options, appealing to the health-conscious and veganism trend.
2. Keto Diet - Kashi is offering a low-sugar keto-friendly cereal, reflecting the trend in low-sugar diets and keto lifestyle.
3. Plant-based Foods - Cereal brands are incorporating plant-based ingredients or removing artificial ingredients, reflecting the growing trend towards plant-based lifestyles and healthier food choices.
Industry Implications
1. Health and Wellness - Opportunities for businesses in this industry to provide healthier and customizable options for consumers looking to improve their lifestyle choices.
2. Packaged Foods - Packaged food companies can take advantage of the trend towards vegan and plant-based foods, as well as the keto diet trend, by creating innovative products that appeal to these demographics.
3. Food Packaging and Design - Creative agencies can work with food companies to create new identities for premium, healthy cereals that reflect the changing consumer preferences towards healthier, plant-based, and more sustainable products.
