Category
Eco
Circular Simplicity
Trend cluster
Category
Gender Neutral
Toy
Traditionally gendered kid's toys are being marketed without gender in mind.
4.4
Trend score
Trend
What is the Gender Neutral Toy trend?
Gender Neutral Toy: Toy brands are releasing gender-neutral versions of toys that were once typically marketed to one gender or another--in response to changing social norms and understandings of gender in North America in-particular.
Insight
The consumer insight behind the Gender Neutral Toy trend
Millennials parents tend to be more progressive and socially aware than generations that preceded them, and they're imparting those values in their children as well. Things like rigid gender norms and roles are not longer as enforced as they once were, and more parents are giving children the flexibility to carve out their own identities.
Trend themes
Themes within the Gender Neutral Toy trend
Three behaviours holding the trend together01
Gender-Neutral Toys
Toy brands are releasing gender-neutral versions of toys in response to changing social norms and understandings of gender in North America.
02
Diversity-Focused Play
Toy companies are creating play experiences that embrace diversity to promote inclusion and encourage creativity in children.
03
Breaking Gender Norms in Marketing
Companies are removing gender norms from marketing strategies to promote creativity, confidence, and equality in children.
Industry implications
What the Gender Neutral Toy trend means for industry
Where the trend changes the playbookFor
Toy Industry
The toy industry can embrace the trend of gender-neutral and diversity-focused toys to increase inclusivity and promote creativity in children.
For
Marketing Industry
The marketing industry can explore new strategies to remove gender biases and promote inclusivity in advertising campaigns for children's toys and products.
For
Lifestyle Industry
The lifestyle industry can develop products and experiences that encourage creativity, self-expression, and inclusivity in children of all ages and backgrounds.
Workshop question
How could your brand better cater to consumers' increasingly progressive ideals?
Trend signals
Trend signals for Gender Neutral Toy
Trend score 4.4 out of 10, from popularity 67%, activity 54%, freshness 11%.
Popularity67%
Activity54%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Gender Neutral Toy trend
6 featured examples from Apr 15, 2020 to Nov 3, 2021CategoryLife-Stages
Travel-Friendly Dollhouse Kits
The Play Maysie Magnetic Dollhouses are Gender-Neutral
The toy industry can benefit from creating more eco-friendly and portable options for children, as well as breaking down traditional gender norms.
CategoryLife-Stages
Kids' Self-Expression Lifestyle Brands
BE-ME is a Lifestyle Company that Promotes Creativity
The toy industry should focus on creating gender-neutral toys that promote inclusivity and self-expression in kids.
CategorySocial Good
Diversity-Focused Building Sets
LEGO's Colorful 'Everyone is Awesome' Set Launched for Pride Month
Manufacturers in the toy industry need to respond to the growing demand for diversity-focused toys in order to remain competitive and appeal to a wider range of consumers.
CategoryArt & Design
Building Block Coding Toys
Cody Block is a Screen-Free Coding Toy for Children
Developing and marketing more educational and experiential toys that promote play-based learning for children.
CategoryLife-Stages
Gender-Neutral Potato Toys
Hasbro's Mr. Potato Head Has Been Rebranded as "Potato Head"
The toy industry is ripe for innovative and diverse offerings like gender-inclusive, customizable toy sets.
CategoryLife-Stages
Iconic Gender-Inclusive Toys
LEGO Announced its Plans to Remove Gender Bias Marketing from Toys
The toy industry can adopt gender-neutral marketing strategies and create more inclusive toys for children.
