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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,336 more

Gender Neutral Toy

Traditionally gendered kid's toys are being marketed without gender in mind

Trend - Toy brands are releasing gender-neutral versions of toys that were once typically marketed to one gender or another--in response to changing social norms and understandings of gender in North America in-particular.

Insight - Millennials parents tend to be more progressive and socially aware than generations that preceded them, and they're imparting those values in their children as well. Things like rigid gender norms and roles are not longer as enforced as they once were, and more parents are giving children the flexibility to carve out their own identities.
Workshop Question - How could your brand better cater to consumers' increasingly progressive ideals?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
73,247 Total Clicks
Date Range:
Feb 19 — Mar 21
Trending:
Fresh and Warm
Consumer Insight Topics:

Featured Examples

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