Toymaking company LEGO launched the diversity-focused 'Everyone is Awesome' set in honor of Pride month. The 346-piece building set consists of a collection of 11 monochromatic minifigures that are themed around the colors of the rainbow, like those in the pride and transgender flags. The minifigures are set against a smooth, color-coordinated backdrop.
The Everyone is Awesome set was developed by LEGO's design VP Matthew Ashton as a passion project. The range of hairstyles and colors on the blank minifigures are meant to reflect the diversity within society. LEGO has positioned the promotion of inclusion as a company priority and has created and participated in a number of equity initiatives surrounding LGBTQ issues. The Everyone is Awesome set will be available starting on June 1st, 2021–the first day of Pride month.
Image Credit: The LEGO Group
What's Driving This Trend
- Diversity-focused Toys
- There is a growing demand for toys that promote diversity and inclusion, providing opportunities for toymakers to create more products that cater to this demographic.
- Celebration-inspired Sets
- Creating limited edition sets inspired by various cultural celebrations could appeal to consumers looking for unique and meaningful toys.
- Customizable Building Sets
- As consumers look for more ways to express their individuality, creating building sets that allow for customization could be a disruptive innovation opportunity for toymakers.
Who This Affects Most
- Toy Manufacturing
- Manufacturers in the toy industry need to respond to the growing demand for diversity-focused toys in order to remain competitive and appeal to a wider range of consumers.
- Collectibles
- Creating collectible sets for specific cultural celebrations or events could open up new opportunities for the collectibles market and attract collectors looking for unique and meaningful pieces.
- Social Advocacy
- Organizations and companies involved in social advocacy, particularly those focusing on LGBTQ+ issues, can partner with toy manufacturers to create and promote more products that promote inclusivity and diversity.
