Hasbro's Mr. Potato Head Has Been Rebranded as "Potato Head"
Laura McQuarrie — March 1, 2021 — Life-Stages
References: corporate.hasbro & thedieline
Hasbro's Mr. Potato Head line has been part of the brand's portfolio since 1952 and it is getting a gender-neutral update to refresh and reintroduce the line simply as "Potato Head." Alongside iconic characters like Mr. and Mrs. Potato Head, there will be a chance for kids to create their own characters with the Create Your Own Potato Head Family set, which includes two adult potatoes and a child-sized potato. This set was specifically created to reflect the look of modern families and it includes 45 accessories for kids to mix and match.
The brand says that "Hasbro is making sure all feel welcome in the Potato Head world by officially dropping the Mr from the Mr Potato Head brand name and logo to promote gender equality and inclusion."
The brand says that "Hasbro is making sure all feel welcome in the Potato Head world by officially dropping the Mr from the Mr Potato Head brand name and logo to promote gender equality and inclusion."
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