Hasbro's Mr. Potato Head Has Been Rebranded as "Potato Head"
Laura McQuarrie — March 1, 2021 — Life-Stages
References: corporate.hasbro & thedieline
Hasbro's Mr. Potato Head line has been part of the brand's portfolio since 1952 and it is getting a gender-neutral update to refresh and reintroduce the line simply as "Potato Head." Alongside iconic characters like Mr. and Mrs. Potato Head, there will be a chance for kids to create their own characters with the Create Your Own Potato Head Family set, which includes two adult potatoes and a child-sized potato. This set was specifically created to reflect the look of modern families and it includes 45 accessories for kids to mix and match.
The brand says that "Hasbro is making sure all feel welcome in the Potato Head world by officially dropping the Mr from the Mr Potato Head brand name and logo to promote gender equality and inclusion."
The brand says that "Hasbro is making sure all feel welcome in the Potato Head world by officially dropping the Mr from the Mr Potato Head brand name and logo to promote gender equality and inclusion."
Trend Themes
1. Gender-inclusive Toy Lines - The success of Hasbro's Potato Head rebranding shows a growing demand for gender-inclusive toy lines.
2. Customizable Toy Sets - Hasbro's Create Your Own Potato Head Family set demonstrates the popularity of customizable toy sets.
3. Marketing with Social Justice Messaging - Hasbro's gender-neutral Potato Head rebranding showcases the potential success of marketing with social justice messaging.
Industry Implications
1. Toy Industry - The toy industry is ripe for innovative and diverse offerings like gender-inclusive, customizable toy sets.
2. Marketing and Advertising Industry - The success of Hasbro's Potato Head rebranding campaign shows the importance of effectively crafting and implementing social justice messaging in marketing and advertising.
3. Retail Industry - Retailers can anticipate consumer demand for gender-inclusive and customizable toy sets by expanding their product offerings and marketing campaigns.
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