Category
Fashion
Scaled Restraint
Trend cluster
Category
Bust
Care
Skincare products that specifically target the bust are on the rise.
4.2
Trend score
Trend
What is the Bust Care trend?
Bust Care: As the skincare industry continues to boom, consumers are looking below the chin to nourish every part of the body. Products specifically designed for bust care including masks, scrubs, and balms, and are used in self-care rituals for their firming, anti-aging, and clarifying benefits--as well as postpartum to address challenges new moms face.
Insight
The consumer insight behind the Bust Care trend
Now that many consumers have nailed down their multi-step skincare regimens, they are expanding to areas of personal care that are traditionally overlooked. More people are starting to give their bodies the same level of attention as their faces, looking for hyper-targeted products to uniquely care for and support the health of each part of the body.
Trend themes
Themes within the Bust Care trend
Three behaviours holding the trend together01
Targeted Body Care
More people are starting to give their bodies the same level of attention as their faces, looking for hyper-targeted products to uniquely care for and support the health of each part of the body.
02
Niche Body Masks and Balms
Body care brands are introducing products that are just as hyper-targeted and packed with skincare benefits, such as bust care sticks and Cyperus-infused decolletage balms.
03
Postpartum Care
Frida Mom identified an opportunity to help new moms deal with the pain and discomfort, and address the fact that mothers are conditioned to put others' needs ahead of their own.
Industry implications
What the Bust Care trend means for industry
Where the trend changes the playbookFor
Skincare
Skincare brands that offer targeted body care, niche sheet masks, and specialized balms can appeal to consumers looking to expand their skincare routines.
For
Postpartum Recovery
Brands that offer products, such as breast care kits, that help new moms deal with the pain and discomfort of childbirth can help mothers adjust to newfound parenthood and prioritize their self-care needs.
For
Personal Care
As more people look for hyper-targeted products to care for every part of their bodies, personal care brands can appeal to consumers by offering specialized products and expanding beyond traditional skincare regimens.
Workshop question
How can your brand cater to the specific, niche concerns of consumers?
Trend signals
Trend signals for Bust Care
Trend score 4.2 out of 10, from popularity 62%, activity 55%, freshness 10%.
Popularity62%
Activity55%
Freshness10%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Bust Care trend
5 featured examples from Nov 12, 2019 to Mar 3, 2021CategoryFashion
Hydrating Derriere Sheet Masks
Holler & Glow's New Booty Goals Bum Mask is a Niche Beauty Product
Innovative beauty companies could launch inexpensive sheet masks for a range of body parts, creating a new sub-category in the industry.
CategoryLife-Stages
Breast Care Kits
Frida's Breast Care Self Care Kit Has Essentials for a Pampering Routine
By expanding product lines and focusing on postpartum care, brands may create long-lasting customer loyalty.
CategoryFashion
Bust Care Sticks
Bawdy Beauty's Nipple & Areola Stick is Hydrating & Protecting
The beauty and skincare industry is capitalizing on hyper-targeted products and clean ingredient trends.
CategoryFashion
Bust-Specific Skincare Sets
Anese's 'Boob Duo' Contains a Mask and Scrub for the Chest
Opportunity for skincare companies to expand their product lines by offering specific sets for different areas of the body.
CategoryFashion
Cyperus-Infused Decolletage Balms
The Guiying Décolletage Treatment Revitalizes the Skin
The beauty and skincare industry can explore incorporating potent medicinal plants and ingredients that promote lymphatic circulation in their products to provide unique and effec…
