Frida's postpartum recovery brand, Frida Mom, is introducing a Breast Care Self Care Kit to share "everything you need for a full breast care self-care routine." Packed with breast care tools, the box includes items like a heated massager, reusable instant heat packs, breast sheet masks and more.
The kit is designed to offer solutions to everything from clogged ducts to cracked skin, and the brand spent months asking new moms about their pain points. The Breast Care Self Care Kit is touted as a registry must-have, as it has the potential to serve new moms well, especially as they are faced with many unfamiliar challenges. Frida Mom identified an opportunity to help new moms deal with the pain and discomfort, and address the fact that mothers are conditioned to put others' needs ahead of their own.