Brands are putting together skincare kits that treat skin issues caused by masks
Trend - As some brands market skincare products designed to treat "maskne," others are putting together entire kits that are said to counteract the various effects that facial covering can have on people's skin over time.
Insight - The impact of the ongoing pandemic on people's lives has been enormous, with everything from professional and lifestyle changes to smaller, unpredicted consequences occurring in consumers' lives simultaneously. People are looking for both micro and macro solutions for the various ways in which COVID-19 has affected their lives.
Insight - The impact of the ongoing pandemic on people's lives has been enormous, with everything from professional and lifestyle changes to smaller, unpredicted consequences occurring in consumers' lives simultaneously. People are looking for both micro and macro solutions for the various ways in which COVID-19 has affected their lives.
Workshop Question - How is your brand prioritizing pandemic-specific solutions for its customers?
