Keto-friendly cereal options offer reduced sugar content
Trend - The rising popularity of ketogenic diets has led to cereal brands creating keto-friendly products. Cereals, which are typically a significant source of carbs, are reducing their carb content to appeal to nutrition-conscious consumers.
Insight - Consumers are increasingly diverse in their dietary and lifestyle needs and preferences now, and they're expecting brands to keep up and personalize their options to suit those needs. Now, consumers expect that brands do the work for them when it comes to restricted diets, rather than them having to disrupt their lifestyles in order to be healthier.
Insight - Consumers are increasingly diverse in their dietary and lifestyle needs and preferences now, and they're expecting brands to keep up and personalize their options to suit those needs. Now, consumers expect that brands do the work for them when it comes to restricted diets, rather than them having to disrupt their lifestyles in order to be healthier.
Workshop Question - How is your brand prioritizing the needs of a wide range of consumers?
