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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,338 more

Beauty Pillows

Pillowcases are designed to be beneficial to people's skin

Trend - The popularity of skincare has moved past topical and ingestible products and into things like bedding, and now brands are honing in on the potential skin and hair benefits of pillowcases made from materials that are gentler, less irritating, and/or infused with beneficial ingredients.

Insight - Consumers around the world now see their personal care and beauty routines as rituals that are integrated into their everyday lifestyles, rather than occasional indulgences. Now, people expect that brands are able to seamlessly integrate their products/services into consumers' existing lifestyles, so they don't take up too much additional time but offer people the benefits they're seeking.
Workshop Question - How could your brand more seamlessly integrate its product/service into customers' lifestyles?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 31 Examples:
37,287 Total Clicks
Date Range:
May 19 — Mar 21
Trending:
Fresh and Mild
Consumer Insight Topics:

Featured Examples

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Related Examples

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