Category
Lifestyle
Assisted Choices
Trend cluster
Category
Foldable
Tech
Technology brands are launching devices that can be folded for portability.
3.5
Trend score
Trend
What is the Foldable Tech trend?
Foldable Tech: Influential technology brands are launching devices–like televisions, tablets, and smartphones–that can be folded for easy portability. These devices prioritize consumer experience, allowing consumers to increase or decrease screen size.
Insight
The consumer insight behind the Foldable Tech trend
Consumers are relying on technology more and more for their everyday activities. For many consumers, both professional and personal responsibilities now take place online and the ability to easily and reliably access this information is being prioritized. As a result, consumers are seeking tech solutions that offer portability with an enhanced user experience.
Trend themes
Themes within the Foldable Tech trend
Three behaviours holding the trend together01
Foldable Devices
Influential technology brands are launching foldable devices for easy portability that prioritize consumer experience
02
Enhanced User Experience
Consumers are seeking tech solutions that offer portability and enhanced user experience
03
Multitasking
Folding devices offer multitasking possibilities to enhance productivity for professional purposes
Industry implications
What the Foldable Tech trend means for industry
Where the trend changes the playbookFor
Mobile Devices
Mobile device companies can take advantage of foldable technology to offer innovative solutions that prioritize user experience
For
Television Technology
Television technology can benefit from the use of foldable microLED TVs that offer expanded entertainment in a compact way
For
Home Entertainment
Companies in the home entertainment industry can develop products that enhance the user experience and offer easy portability
Workshop question
How can your brand reimagine consumer experience when designing a product or service?
Trend signals
Trend signals for Foldable Tech
Trend score 3.5 out of 10, from popularity 31%, activity 64%, freshness 10%.
Popularity31%
Activity64%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Foldable Tech trend
5 featured examples from Mar 26, 2020 to Feb 27, 2021CategoryTech
Triple-Folding Smartphones
The Conceptual 'slide-phone' Offers a Multitude of Experiences
The growing trend of foldable smartphones requires innovative manufacturing techniques and technologies.
CategoryTech
Folding MicroLED TVs
The C SEED M1 is the World's First Foldable TV of its Kind
The consumer electronics industry can benefit from the trend of foldable electronics, as folding components open up innovative new ways to design different products.
CategoryTech
5G-Enabled Folding Smartphones
The Samsung Galaxy Z Flip 5G Has a Snapdragon 865 Plus Processor
Mobile device manufacturers can leverage 5G technology and foldable functionality to innovate their product offerings and meet the evolving consumer needs for flexible, high-perfo…
CategoryTech
Next-Generation Folding Smartphones
The Royole FlexPai 2 Has a Snapdragon 865 5G Processor
The mobile device manufacturing industry can embrace the trend of foldable smartphones to develop innovative products that cater to consumers' need for portability and versatility.
CategoryTech
Expandable Folding Smartphones
The Huawei Mate X2 was Co-Engineered with Leica
Opportunity for mobile device manufacturers to invest in research and development of innovative folding smartphones.
