Athena Club is a menstrual care brand specializing in its signature Tampons You Can Feel Good About -- products that are organic and made without harsh chemicals.
The premium tampons are "made with the safest and best materials," and are unscented, chlorine-free, BPA-free and expandable in width for added comfort. The leak-proof tampons can be mixed and matched with light, regular, super and super+ options available, and can be purchased per pack or through a custom subscription model allowing for multiple packs.
The menstrual products are delivered directly to one's door and feature environmentally friendly applicators that are made from sugarcane, alongside a winged design and a protective cotton mesh that is both gentle and safe for consumers.
What's Driving This Trend
- Premium Menstrual Care
- Opportunities for disruptive innovation exist in the production and delivery of higher quality menstrual care products made of safe, organic and environmentally friendly materials.
- Chemical-free Menstrual Products
- Opportunities for disruptive innovation exist in finding new chemically safe and eco-friendly materials to make menstrual care products that target health conscious consumers.
- Direct-to-consumer Menstrual Care
- The sector of menstrual health is ripe for disruption with new models of customization and direct-to-consumer marketing and delivery solutions.
Who This Affects Most
- Menstrual Care
- Menstrual care companies could incorporate new technological approaches, high-quality organic materials, and innovative direct-to-consumer sales models.
- Eco-friendly Products
- Existing eco-friendly companies and new up-and-coming firms could explore creating biodegradable and organic menstrual care products.
- Customization Subscriptions
- Companies could innovate through creating customizable subscription plans that provide regular deliveries of menstrual care products with automated add-ons or buying incentives.
