Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,345 more

Caffeine Water

Caffeinated waters are allowing people to ingest caffeine in simpler ways

Trend - Caffeine-infused packaged waters are on the rise as people look for more health-conscious ways to achieve the energy boost that caffeine offers, without the additives that are common in canned coffee and tea beverages.

Insight - Consumers are increasingly seeking out additional benefits to the food and beverages they choose to purchase, so they're able to achieve multiple health benefits from one product. These items allow consumers to maintain their rituals with minimal disruptions, and without too much effort on their part.
Workshop Question - How could your brand add aditional benefits to its product/service?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
33,423 Total Clicks
Date Range:
Feb 20 — Mar 21
Trending:
Fresh and Warm
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Better-for-You Canned Cocktails
Better-for-You Canned Cocktails
The Spa Girl Sparkling Cocktails Collection Includes Three Flavors
Carbonated Tequila-Based Cocktails
Carbonated Tequila-Based Cocktails
Superbird is Made with Fruit Juice, Agave and Sparkling Water
Artisanal Dry Gins
Artisanal Dry Gins
Collective Arts & Willibald Farm Distillery Join Forces on the Sloe Gin Fizz
Globally Inspired Superfruit Snacks
Globally Inspired Superfruit Snacks
Craveology Fruit and Nut Snack Mixes Appeal to Flavor Seekers
play_circle_filled Upcycled Cranberry Seeds
Upcycled Cranberry Seeds
Ocean Spray Cranberry Seeds Support Health & a Zero-Waste Supply Chain
Musician-Curated Snack Boxes
Musician-Curated Snack Boxes
The goPuff x Russell Dickerson Branded Box Shares Artist Favorites
Supersized Holiday Cocktails
Supersized Holiday Cocktails
Applebee's Berry Merry Colada is a Piña Colada with a Festive Twist
Functional Infused Waters
Functional Infused Waters
B1U Shares Functional Beverages with Caffeine, Fiber, Vitamins & More
Zero-Calorie Sparkling Water Enhancers
Zero-Calorie Sparkling Water Enhancers
The SodaStream Bubly Drops Offer Just a Touch of Flavor
Viral Marketing Tactics
Viral Marketing Tactics
Ocean Spray Gifted '420doggface208' with a Cranberry Juice-Filled Truck
Kid-Friendly Music Activity Kits
Kid-Friendly Music Activity Kits
bubly & Project Sunshine Launch Fun Kits for Pediatric Patients
Wood-Clad Australian Homes
Wood-Clad Australian Homes
Auhaus Architecture's Cliff House Project is Built on a Sand Dune
Dog-Friendly Water Enhancers
Dog-Friendly Water Enhancers
Tally-Ho's Water Enhancers for Dogs Provide Functional Benefits
Virtual Pride Events
Virtual Pride Events
Bubly is Launching a Virtual Pride Parade on Both TikTok and Instagram
Crisp Unsweetened Fruit Juices
Crisp Unsweetened Fruit Juices
The New Ocean Spray Pure Fruit Juices Contain No Added Sugars
Cannabis-Infused Sparkling Seltzers
Cannabis-Infused Sparkling Seltzers
PHYX is a Drink with a Low Dose of THC and CBD
Sparkling Asian-Inspired Refreshments
Sparkling Asian-Inspired Refreshments
Sanzo Sparkling Water Drinks Come in Three Flavor Options
Effervescent CBD-Infused Refreshments
Effervescent CBD-Infused Refreshments
The CBD Living Sparkling Water Comes in Four Flavor Options
Juice-Infused Cold Brews
Juice-Infused Cold Brews
Ocean Spray Brew Combines the Sweetness of Juice with the Boost of Coffee
Functional Hemp Water Drinks
Functional Hemp Water Drinks
Daydream's Drinks Aid With Relaxation, Focus, Memory and More
High-ABV Low-Calorie Spritzers
High-ABV Low-Calorie Spritzers
The MOVO Wine Spritzers are only 100 Calories and Boast a 5.5% ABV
THC-Infused Drink Mixes
THC-Infused Drink Mixes
Jase is a Ready-to-Mix Single-Serve Powder Infused with THC
British Peach-Infused Waters
British Peach-Infused Waters
The Dash Peach Drink from Dash Water is Make with "Wonky" Produce
Edgy Unflavored Sparkling Water
Edgy Unflavored Sparkling Water
Liquid Death's Sparkling Water Was Created to "Murder Thirst"
Sugar-Free Cannabis Beverages
Sugar-Free Cannabis Beverages
HYTN's Sparkling Cannabis Beverages Share Reliable Experiences
Heart Health Sparkling Waters
Heart Health Sparkling Waters
The Soul H2O Drink Supports Cardiovascular Health
Free-From Sparkling Teas
Free-From Sparkling Teas
Tama Tea's Sparkling Green Tea Has No Calories, Sweeteners or Extracts
Cola-Flavored Sparkling Water
Cola-Flavored Sparkling Water
LaCola is LaCroix's Light and Refreshing Take on Cola
Relaxing CBD-Enhanced Drinks
Relaxing CBD-Enhanced Drinks
The BLNCD Naturals CBD-Infused Sparkling Waters are Flavorful
Sparkling ACV Drinks
Sparkling ACV Drinks
Vina Combines Organic Apple Cider Vinegar, Sparkling Water & Juice
Herbal Sparkling Waters
Herbal Sparkling Waters
Dram Offers Refreshing and Tasty Beverages in Three Flavor Varieties
Sparkling Hemp-Infused Drinks
Sparkling Hemp-Infused Drinks
Kalo's Naturally Flavored Sparkling Water is Enhanced with CBD
Sophisticated Sparkling Juices
Sophisticated Sparkling Juices
Healeys' Avalade is a Refreshing Alcohol-Free Alternative
Jelly Bean-Flavored Beverages
Jelly Bean-Flavored Beverages
Joffer Beverage Co. is Introducing Jelly Belly Sparkling Water
Mini Sparkling Water Cans
Mini Sparkling Water Cans
bubly is PepsiCo's Sparkling Water in a Can That Comes in Two Sizes
Sustainable Brand Packaging Overhauls
Sustainable Brand Packaging Overhauls
PepsiCo Has Announced New Eco Water Packaging