Ocean Spray Wave was created in close collaboration with Walmart to share a healthier choice for those who are looking for lightly caffeinated sparkling beverages. Made with real fruit juice, the canned beverages can be found in four refreshing flavors: Strawberry & Lemon, Mango & Passionfruit, Mandarin & Blackberry, and Cranberry & Pineapple.
With 50mg of naturally sourced caffeine from black tea, the drinks help to provide a light boost, all without added sugars, artificial flavors, preservatives or sweeteners. The beverage is designed to be satisfying, full-flavor and energizing, without having to compromise on certain ingredients and additions.
"Ocean Spray Wave bridges the gap for consumers who want a lightly caffeinated option – with the convenience and flavor of soda – but without the added sugars," says Kim McAllister, Director of Innovation at Ocean Spray.
Why This Trend Is Growing
- Lightly Caffeinated Beverages
- There is an opportunity to develop a line of beverages that offer a light boost of caffeine without added sugars, artificial flavors, preservatives or sweeteners.
- Real Fruit Juice Infused Beverages
- Infusing sparkling beverages with real fruit juice is a trend that could disrupt the carbonated beverage market.
- Collaborative Product Development
- Collaborating with retailers to co-create products like Ocean Spray did with Walmart could provide a new way for businesses to bring innovative products to the market.
Industries Being Reshaped
- Beverage Industry
- The beverage industry can capitalize on this trend by developing more lightly caffeinated beverages that offer healthier choices for consumers.
- Retail Industry
- Retailers can explore collaborative product development with manufacturers to create innovative products that meet their customer's needs.
- Organic Food Industry
- The organic food industry could benefit from developing more natural and healthier alternatives for popular products like carbonated beverages.
