bubly bounce is bubly's first caffeinated beverage and it shares a formula that's free from calories, sweeteners and artificial flavors. The sparkling water beverages with a kick of caffeine are available in refreshing flavors like mango passion fruit, triple berry, blood orange grapefruit, citrus cherry and blueberry pomegranate. Available in different sizes, the beverages pack 35 milligrams of caffeine into a 12-ounce can, while a 16-ounce single-serve can contains 47 milligrams of caffeine for a hydrating, energizing boost.
Zach Harris, Vice President, Water Portfolio at PepsiCo Beverages North America, says: "As more individuals seek out sparkling waters with added benefits, bubly bounce delivers all of the delicious flavor and hydration of the original, now with just a kick of caffeine."
Why This Trend Is Growing
- Caffeinated Beverages with Alternative Additives
- Businesses can explore new natural ingredients and additives to create stimulating energy drinks and implement targeted marketing strategies for specific demographics or geographic regions.
- Clean Energy Drinks
- There is a growing market for clean, low-calorie energy drinks that provide a quick boost of natural energy without the harmful effects of synthetic ingredients and artificial sweeteners.
- Hybrid Beverages
- Combining popular beverages such as sparkling water and energy drinks can lead to innovative products that cater to diverse consumer preferences and capitalize on emerging trends in the beverage industry.
Industries Being Reshaped
- Beverage
- Companies can diversify their beverage portfolio by introducing new product lines that cater to different customer preferences and target niche markets.
- Fitness and Wellness
- Businesses can tap into growing demand for health and wellness products by developing functional beverages that provide a quick energy boost and healthy hydration for fitness enthusiasts.
- Natural and Organic
- There is a need for natural and organic energy drinks that provide consumers with a quick boost of energy without the harmful side effects of synthetic ingredients, and a chance for businesses to capitalize on this growing market by developing innovative and healthy energy drinks.
