Health and wellness brands are launching hydration-focused powders
Trend - Health and wellness brands are launching beverage mixers that support hydration. These powdered products can be added to bottled water for convenient hydration support while reducing the effects of dehydration like fogginess, weakness, low blood pressure, or dizziness.
Insight - Influenced by the health and wellness movement, contemporary consumers—especially those who live in fast-paced, demanding environments—are looking to optimize their routines. These individuals are shifting away from overly processed and artificially enhanced options in favor of great-tasting health products that also have natural ingredients.
Insight - Influenced by the health and wellness movement, contemporary consumers—especially those who live in fast-paced, demanding environments—are looking to optimize their routines. These individuals are shifting away from overly processed and artificially enhanced options in favor of great-tasting health products that also have natural ingredients.
Workshop Question - How can your brand support consumers in their day-to-day?
Trend Themes
1. Hydration Mixers - Convenient and functional drink mixes that support hydration with natural ingredients and additional benefits like immune boosting and recovery support.
2. Functional Beverage Sachets - Single-serve powdered beverage mixes that offer convenient, functional and healthy hydration with natural ingredients like coconut water, sea salt, and plant-based extracts.
3. Gut Health Hydration Powders - Powdered hydration mixes that include probiotics like BC30 to promote digestive health and hydration through electrolytes and kombucha extract.
Industry Implications
1. Health and Wellness - Products aimed at promoting hydration with functional benefits and natural ingredients.
2. Sports and Fitness - Convenient and effective hydration products for athletes and fitness enthusiasts on-the-go.
3. Beverage and Food - Innovative and sustainable hydration products that offer competitive and healthier options in the beverage industry.
