Category
Lifestyle
Assisted Choices
Trend cluster
Category
Hydration
Mixers
Health and wellness brands are launching hydration-focused powders.
6.0
Trend score
Trend
What is the Hydration Mixers trend?
Hydration Mixers: Health and wellness brands are launching beverage mixers that support hydration. These powdered products can be added to bottled water for convenient hydration support while reducing the effects of dehydration like fogginess, weakness, low blood pressure, or dizziness.
Insight
The consumer insight behind the Hydration Mixers trend
Influenced by the health and wellness movement, contemporary consumers—especially those who live in fast-paced, demanding environments—are looking to optimize their routines. These individuals are shifting away from overly processed and artificially enhanced options in favor of great-tasting health products that also have natural ingredients.
Trend themes
Themes within the Hydration Mixers trend
Three behaviours holding the trend together01
Hydration Mixers
Convenient and functional drink mixes that support hydration with natural ingredients and additional benefits like immune boosting and recovery support.
02
Functional Beverage Sachets
Single-serve powdered beverage mixes that offer convenient, functional and healthy hydration with natural ingredients like coconut water, sea salt, and plant-based extracts.
03
Gut Health Hydration Powders
Powdered hydration mixes that include probiotics like BC30 to promote digestive health and hydration through electrolytes and kombucha extract.
Industry implications
What the Hydration Mixers trend means for industry
Where the trend changes the playbookFor
Health and Wellness
Products aimed at promoting hydration with functional benefits and natural ingredients.
For
Sports and Fitness
Convenient and effective hydration products for athletes and fitness enthusiasts on-the-go.
For
Beverage and Food
Innovative and sustainable hydration products that offer competitive and healthier options in the beverage industry.
Workshop question
How can your brand support consumers in their day-to-day?
Trend signals
Trend signals for Hydration Mixers
Trend score 6.0 out of 10, from popularity 81%, activity 76%, freshness 24%.
Popularity81%
Activity76%
Freshness24%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Hydration Mixers trend
14 featured examples from Jun 28, 2020 to May 15, 2024CategoryLifestyle
Antioxidant Collagen Hydration Mixers
Zurvita’s Scientifically Backed Hydration Powder, H2O
The health and fitness industry can offer hydration drink mixes with premium ingredients to meet the growing demand for natural and effective performance-boosting hydration bevera…
CategoryLifestyle
Single-Serve Vitamin Powders
LifeAID Go! Drink Mixes Support Recovery, Hydration, Immunity & More
Single-serve vitamin powders offer the health and wellness industry an opportunity to expand their product lines and appeal to consumers looking for functional, on-the-go nutritio…
CategoryLifestyle
Functional Beverage Sachets
Beam's Elevate Drink Mixes Contain Collagen, Caffeine & Probiotics
Functional beverages can take inspiration from Beam's Elevate sachets and offer beverage mixes with functional benefits and hydrating ingredients.
CategoryLifestyle
Rapid Rehydration Supplements
Hydralyte Plus Immune System Boost Offers Daily Support
Sports and fitness industry can innovate by creating rehydration supplements with balanced glucose-electrolyte ratio and additional immune support ingredients for athletes.
CategoryMarketing
Asian-Inspired Hydration Supplements
ONLY Hydration's Hydration Supplements Draw on Asian Flavors
The market for dietary supplements is expanding with niche products that offer culturally specific ingredients and flavors.
CategoryLifestyle
Gut Health Hydration Powders
Liquid IV Debuts 'Hydration Multiplier+ Powdered Probiotic Kombucha'
Companies in the nutraceutical industry can develop innovative, gut-healthy, and hydrating products by incorporating probiotics and fermented ingredients.
CategoryLifestyle
Lemonade Electrolyte Mixes
Cure Introduces New Lemonade Flavor to its Electrolyte Lineup
The introduction of new flavors and ingredients in electrolyte mixes has the potential to disrupt the beverage industry by catering to a growing market of health-conscious consume…
CategoryLifestyle
On-the-Go Hydration Powders
Thrive Thirst Delivers Hydration with or Without Natural Caffeine
Disruptive innovation opportunity: Develop new beverage formulations using hydration powders to offer convenient and customizable hydration solutions.
CategoryLifestyle
Hydrate Electrolyte Powders
Gnarly Nutrition Launches New Flavors of Its Beloved Powders
Innovating on electrolyte powders with higher sodium content and different flavor profiles can help companies cater to the needs of athletes and fitness enthusiasts.
CategoryEco
Sustainable Hydration Powders
Liquid I.V.'s Seaberry Hydration Multiplier Features Eco Packaging
Disruptive innovation opportunity: Redesigning beverage packaging to minimize environmental impact.
CategoryLifestyle
Orange-Flavored Electrolyte Powders
Nuun® and Orangetheory® Debut the 'All Out Orange' Drink Mix
The collaboration between Nuun and Orangetheory introduces innovative hydration solutions in the fitness industry.
CategoryLifestyle
Rapid Hydration Powder Mixes
Hydrant Debuts Limited-Edition Powder Flavors for the Summer
The health and wellness industry can develop and market rapid hydration powder mixes and nutrient-enhanced products to meet the ever-growing demand for on-the-go convenience and h…
CategoryLifestyle
Hydrating Electrolyte Mixes
Cure Introduces a Delightful New Electrolyte Flavor - Strawberry Kiwi
Innovative ways to create beverages with natural electrolytes and alternative sweeteners.
CategoryLifestyle
Caramel Apple Hydration Powders
Liquid I.V.'s Caramel Apple Hydration Multiplier is Crisp & Sweet
Use Cellular Transport Technology to develop hydration products that cater to the needs of athletes during intense physical activities.
