Brands are launchings swimwear designed for specific bust sizes
Trend - Fashion brands are launching swimwear designed for specific bust sizes that support and flatter chests. These pieces are available in custom sizes that prioritize fit without compromising style.
Insight - The body-positive movement has gained traction in recent years as activists advocate for the acceptance and representation of all bodies. Gen Z and Millennial consumers, who are more educated on inclusion and self-representation, are striving towards a more inclusive culture and are demanding more from the brands they frequent. Brands that offer accurate representation and focus on offering the same shopping experience to every customer, regardless of their size, will appeal to these demographics.
Insight - The body-positive movement has gained traction in recent years as activists advocate for the acceptance and representation of all bodies. Gen Z and Millennial consumers, who are more educated on inclusion and self-representation, are striving towards a more inclusive culture and are demanding more from the brands they frequent. Brands that offer accurate representation and focus on offering the same shopping experience to every customer, regardless of their size, will appeal to these demographics.
Workshop Question - How can your brand better anticipate and meet the needs of your consumer?
Trend Themes
1. Bust Size-specific Swimwear - More swimwear brands are designing specific pieces for different bust sizes that prioritize fit without compromising style.
2. Size-inclusive Swimwear - Consumers are demanding more size-inclusive swimwear options from brands, from small-busted to large-busted and beyond.
3. Sustainable Swimwear - Sustainable swimwear brands are challenging traditional fast fashion swimsuit production practices by offering ethically made, high-quality products.
Industry Implications
1. Fashion - More fashion brands are seeking to cater to an increasingly body-positive and size-inclusive culture, which is reflected in the design and marketing of swimwear.
2. Swimwear - Swimwear companies are innovating on the fit and design of bathing suits, creating solutions and options for consumers of all body types and sizes.
3. Sustainability - The swimwear industry is attempting to reduce its carbon footprint and be more environmentally friendly by incorporating sustainable practices and materials.
4 Featured, 30 Examples:
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Date Range:
Apr 20 — Mar 21
Trending:
Warm
Consumer Insight Topics:
