Wild Isles is a Sustainable Swimwear Brand Designed for Busty Womxn
Grace Mahas — March 4, 2021 — Eco
References: wildislesswim
Wild Isles is a new sustainable swimwear brand designed by busty womxn for busty womxn. The brand offers functional and flattering pieces for D cups and larger, all crafted without uncomfortable underwires, setting a new size-inclusive standard for the world of swimwear.
Wild Isles, founded by Alyssa Meyer and Laura Heurung, was created after a "demoralizing day of trying on mass-produced, ill-fitting swim tops made for small busts." The pair concluded that there was a real need for bathing suits with custom sizing, creating tops that support and contain bigger busts – with sizes ranging from 28D – 38H –that are both stylish and functional.
All Wild Isles bathing suits are crafted from the highest quality swim fabric, made with a patented regeneration process milled in Italy. The result is a fabric that’s versatile, hyper-resistant, snag-proof, thin, elegant, stretchy, soft, and breathable with SPF 50 built-in. Moreover, the sustainable swimwear brand is on track to become a B Corp, with every suit made sustainably and ethically in Minnesota and California.
Image Credit: Wild Isles
Wild Isles, founded by Alyssa Meyer and Laura Heurung, was created after a "demoralizing day of trying on mass-produced, ill-fitting swim tops made for small busts." The pair concluded that there was a real need for bathing suits with custom sizing, creating tops that support and contain bigger busts – with sizes ranging from 28D – 38H –that are both stylish and functional.
All Wild Isles bathing suits are crafted from the highest quality swim fabric, made with a patented regeneration process milled in Italy. The result is a fabric that’s versatile, hyper-resistant, snag-proof, thin, elegant, stretchy, soft, and breathable with SPF 50 built-in. Moreover, the sustainable swimwear brand is on track to become a B Corp, with every suit made sustainably and ethically in Minnesota and California.
Image Credit: Wild Isles
Trend Themes
1. Sustainable Swimwear - Creating sustainable swimwear for a bustier customer base provides an opportunity for disrupting the swimsuit industry, with a focus on custom sizing and eco-friendly materials.
2. Size-inclusive Standard - Wild Isles' focus on providing well-fitted and flattering suits for women with larger busts sets a size-inclusive standard for other swimwear brands to follow, identifying an opportunity to satisfy an untapped market niche.
3. Regenerated Fabric - The process of creating quality, durable fabric through a patented regeneration process highlights an opportunity for disrupting textile industry sustainability with a focus on environmentally-conscious products.
Industry Implications
1. Fashion - The fashion industry can benefit from adopting eco-friendly practices by creating functional and sustainable designs for niche markets such as Wild Isles' custom-sized swimsuits.
2. Apparel Manufacturing - Sustainable and ethical apparel manufacturing presents an opportunity for other companies to follow the footsteps of Wild Isles by using quality regenerated fabric and making labor policies more transparent.
3. Textile Manufacturing - Innovating sustainable solutions for the textile industry, including regeneration processes like the one used by Wild Isles, presents an opportunity to disrupt the industry's traditional manufacturing methods and reduce negative environmental impacts.
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