Coco Reef Swim is a swimwear brand that provides "fit solution, bra sized swimwear with an incomparable fit" with sizes ranging from a C-cup to an F-cup. The brand offers a range of bathing suit options with various support and coverage options including underwire, molded cups, or removable soft cups creating "the perfect fit."
Coco Reef Swim offers a variety of collections such as 'Tropical Spot,' 'Sunset Fade,' 'Botanical Oasis,' 'Cheetah,' 'Zanzibar,' 'Aloha Allure,' and 'Cascade Fringe,' among others. Each piece was designed for all ages and sizes, setting a new size-inclusive standard for the world of swimwear.
The entire Coco Reef Swim range is available to purchase online and in select retailers at accessible price points.
Image Credit: Coco Reef Swim
Key Themes Behind This Trend
- Bra-sized Swimwear
- Swimwear brands can create bra-sized swimwear to accommodate bust sizes, providing a better fit for customers.
- Size-inclusive Swimwear
- Brands can design swimwear that is inclusive of all sizes and ages, allowing for greater accessibility and inclusivity.
- Customizable Bathing Suits
- Brands can offer customizable options for support and coverage in their bathing suits, allowing customers to create the perfect fit for their body type.
Where This Applies
- Swimwear
- Swimwear brands can incorporate bra-sized options and size-inclusive designs to better serve their customers and disrupt the industry.
- Fashion Retail
- Fashion retailers can expand their offerings to include size-inclusive and customizable swimwear options to appeal to a wider range of customers.
- Online Retail
- Online retailers can provide a more accessible platform for customers to purchase bra-sized and size-inclusive swimwear options, disrupting the traditional retail space.
