The Deep Sea Swim Top from Lululemon was designed for coverage and support, specifically for those with a D cup size. The built-in cups were designed for swimming, tanning, and water sports. The adjustable straps and the multi-loop back hook closure offers a customizable fit, so the wearer can focus on their activities without wearing about coverage.
The Lululemon Deep Sea Swim Top is made from a revolutionary fabric that offers quick-dry capabilities, four-way stretch, and UV-Protective. In addition, the textile boasts added Xtra Life Lycra® for improved chlorine and salt resistance, extending the life of this premium garment.
Consumers can purchase the Deep Sea Swim Top online and in Lululemon stores for $29 CAD.
Image Credit: Lululemon
What's Driving This Trend
- Cup-size-specific Swimwear
- An emerging trend targeted at women with larger busts, providing them with better fit and support in the swimwear landscape.
- Chlorine-and-salt-resistant Clothing
- A growing trend that can disrupt the swimwear industry with its enhanced durability and longevity, with potential for expansion across water sports clothing.
- Sustainable Swimwear Fabric
- An area of innovation for a more eco-friendly swimwear industry using fabrics that are biodegradable, recycled, or produced from renewable resources.
Who This Affects Most
- Fashion Industry
- This industry needs to lead the innovation in creating inclusive clothing that caters to the needs of different body sizes and types.
- Swimwear Industry
- This industry can innovate with enhanced functionality and features like in-built UV protection, quick-dry, and multi-use swimwear options for a broader audience.
- Athletic Clothing Industry
- This industry can benefit from new materials and designs to create more durable, flexible clothing that serves multi-use functionality like swimwear and sportswear.
