Category
Lifestyle
Assisted Choices
Trend cluster
Category
Net Zero
Eatery
Restaurants are reducing their carbon output with the promise of carbon-neutrality.
4.3
Trend score
Trend
What is the Net Zero Eatery trend?
Net Zero Eatery: Restaurants are reducing their carbon footprint by creating carbon-neutral business models. This includes everything from ingredient to packaging material choices, and gives restaurants something to promote in addition to their products.
Insight
The consumer insight behind the Net Zero Eatery trend
Consumers are increasingly cautious about where they spend their money now that more of them recognize the need for brands to reduce their impact on the environment, as the climate change crisis worsens. Eco-conscious consumers are increasingly changing their purchase habits in order to spend money on brands that align with their values.
Trend themes
Themes within the Net Zero Eatery trend
Three behaviours holding the trend together01
Carbon-Neutral Restaurants
Restaurants are aiming to become carbon-neutral to reduce their carbon footprint and appeal to eco-conscious consumers.
02
Delivery-Focused Dining Concepts
Delivery-only or delivery-focused restaurants are emerging to cater to consumers' increasing desire for convenience and comfort.
03
Sustainable Menu Labeling
Food and beverage brands are labeling their products to indicate their carbon-neutrality and sustainability, responding to the growing concern for environmental impact.
Industry implications
What the Net Zero Eatery trend means for industry
Where the trend changes the playbookFor
Restaurant Industry
The restaurant industry can leverage carbon-neutral business models to meet consumers' environmental concerns and differentiate themselves in the market.
For
Food Delivery Industry
Food delivery companies can partner with carbon-neutral restaurants to align with the growing consumer demand for environmentally conscious brands.
For
Sustainable Packaging Industry
Sustainable packaging companies can work with restaurants to develop carbon-neutral packaging solutions that support the growing trend toward eco-friendly practices.
Workshop question
How is your brand committing to reducing its impact on the environment?
Trend signals
Trend signals for Net Zero Eatery
Trend score 4.3 out of 10, from popularity 66%, activity 53%, freshness 10%.
Popularity66%
Activity53%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Net Zero Eatery trend
5 featured examples from Apr 3, 2020 to May 27, 2021CategoryEco
Solar-Powered Restaurants
The McDonald's Restaurant at Disney World is First-of-its-Kind
Fast food chains are adopting sustainable practices to reduce their carbon footprint and meet the growing demand for environmentally-friendly options from consumers.
CategoryLifestyle
Delivery-Only Sushi Restaurants
Krispy Rice is Only Available to Order Via Food Delivery Platforms
The restaurant industry can explore the potential of delivery-only concepts to expand their market reach and adapt to changing consumer preferences.
CategoryLifestyle
Japanese Taco Restaurants
Kumi is a Delivery-Focused Nori Taco & Sushi Concept
Delivery-focused food concepts, like Kumi's Japanese taco and sushi delivery, can disrupt the food delivery industry by offering innovative and unique menu items.
CategoryEco
Carbon-Neutral Salad Restaurants
sweetgreen is Working Towards Being Carbon-Neutral by 2027
Fast-casual restaurants have an opportunity to differentiate themselves and appeal to environmentally conscious consumers by adopting sustainable practices and working towards car…
CategoryEco
Carbon-Neutral Restaurant Menus
Just Salad is Relabeling Its Sustainable Menu for Climate Week
Restaurant chains can adopt carbon-neutral menu labeling and incorporate plant-based protein substitutes to meet the growing demand for sustainable dining options.
