Brands offer collagen-infused smoothies in-store
Trend - Retailers and brands in the CPG space are offering bottled or freshly made smoothies that are infused with collagen. These products promote everything from joint health to skin-enhancement due because of their collagen content.
Insight - Consumers are increasingly aware of the various ingredients they should both avoid and include in the food and beverage products they purchase, with more education in this space allowing consumers to informed decisions based on their needs. Brands that prioritize added benefits are especially appealing to these consumers.
Insight - Consumers are increasingly aware of the various ingredients they should both avoid and include in the food and beverage products they purchase, with more education in this space allowing consumers to informed decisions based on their needs. Brands that prioritize added benefits are especially appealing to these consumers.
Workshop Question - What's an additional benefit that could be added to your brand's product/service?
Trend Themes
1. Collagen-infused Smoothies - With consumer emphasis on added benefits, retailers and brands in the CPG space are offering smoothies infused with collagen to promote joint and skin health.
2. Functional Beverage Sachets - Conveniently packaged, hydrating beverage mixes with functional benefits like collagen and probiotics are being introduced by companies like Beam.
3. Balanced Plant-based Shakes - Kyäni Origin, a macronutrient-balanced plant-based shake is formulated with a premium ingredient blend to support healthy blood sugar levels and metabolism.
Industry Implications
1. Food and Beverage - Brands in the CPG space are the driving force behind collagen-infused smoothies that offer additional skin, hair, nail, and digestive health benefits.
2. Fitness and Wellness - Smoothie King is helping active guests achieve mobility and flexibility by introducing smoothies made with joint-health enhancers blended with type II collagen.
3. Nutrition - Companies like Raw Generation and Kyäni are introducing all-natural, dairy-free, and gluten-free plant-powered shakes that are macronutrient-balanced and beneficial for supporting metabolism and healthy blood sugar levels.
