Hydration-tracking devices help people prioritize their health
Trend - Brands are creating health-tracking products that include the ability to track the body or skin's hydration levels. These features are useful for people looking to track and enhance their overall health, or for those looking to protect their skin.
Insight - Consumers are increasingly prioritizing their overall health and wellbeing rather than simply trying to lose weight, and so fitness-tracking devices are having to take this shift into account. As people look for ways to progress in a wider range of personal health-related milestones, brands that empower this process are highly appealing.
Insight - Consumers are increasingly prioritizing their overall health and wellbeing rather than simply trying to lose weight, and so fitness-tracking devices are having to take this shift into account. As people look for ways to progress in a wider range of personal health-related milestones, brands that empower this process are highly appealing.
Workshop Question - How has your brand's idea of health and wellness evolved?
Trend Themes
1. Hydration-tracking Devices - Hydration-tracking devices are becoming increasingly popular in health and fitness-related technologies.
2. Body Data-tracking Wearables - Body data-tracking wearables are taking advanced health monitoring beyond just basic fitness tracking.
3. Personalized Health and Wellness - Consumers' focus is shifting towards a more personalized approach to health and wellness, and brands are adapting to suit their needs.
Industry Implications
1. Health and Fitness - The health and fitness industry is poised to take advantage of this trend by focusing on hydration-tracking devices and body data-tracking wearables.
2. Technology - The technology industry is at the forefront of this trend, creating innovative wearable devices and hydration-tracking solutions for consumers.
3. Personal Care - The personal care industry is tapping into this trend with innovations in personalized skincare devices and smart bathroom mats.
