Category
Lifestyle
Assisted Choices
Trend cluster
Category
Hydration-Measuring
Hydration-tracking devices help people prioritize their health.
5.9
Trend score
Trend
What is the Hydration-Measuring trend?
Hydration-Measuring: Brands are creating health-tracking products that include the ability to track the body or skin's hydration levels. These features are useful for people looking to track and enhance their overall health, or for those looking to protect their skin.
Insight
The consumer insight behind the Hydration-Measuring trend
Consumers are increasingly prioritizing their overall health and wellbeing rather than simply trying to lose weight, and so fitness-tracking devices are having to take this shift into account. As people look for ways to progress in a wider range of personal health-related milestones, brands that empower this process are highly appealing.
Trend themes
Themes within the Hydration-Measuring trend
Three behaviours holding the trend together01
Hydration-Tracking Devices
Hydration-tracking devices are becoming increasingly popular in health and fitness-related technologies.
02
Body Data-Tracking Wearables
Body data-tracking wearables are taking advanced health monitoring beyond just basic fitness tracking.
03
Personalized Health and Wellness
Consumers' focus is shifting towards a more personalized approach to health and wellness, and brands are adapting to suit their needs.
Industry implications
What the Hydration-Measuring trend means for industry
Where the trend changes the playbookFor
Health and Fitness
The health and fitness industry is poised to take advantage of this trend by focusing on hydration-tracking devices and body data-tracking wearables.
For
Technology
The technology industry is at the forefront of this trend, creating innovative wearable devices and hydration-tracking solutions for consumers.
For
Personal Care
The personal care industry is tapping into this trend with innovations in personalized skincare devices and smart bathroom mats.
Workshop question
How has your brand's idea of health and wellness evolved?
Trend signals
Trend signals for Hydration-Measuring
Trend score 5.9 out of 10, from popularity 84%, activity 79%, freshness 14%.
Popularity84%
Activity79%
Freshness14%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Asia-Pacific
Evidence
Examples of the Hydration-Measuring trend
8 featured examples from Apr 10, 2019 to Feb 7, 2023CategoryLifestyle
Affordable Smart Water Bottles
HidrateSpark TAP Helps to Track Daily Water Intake
The health and wellness industry can leverage smart water bottles to promote hydration tracking and improve customer health
CategoryTech
Hydration-Measuring Patches
The Gatorade Gx Wearable Sweat Patch Tracks During Exercise
The sports and fitness industry can leverage hydration-tracking wearables to provide customers with new and innovative health monitoring solutions.
CategoryTech
Connected Hydration-Tracking Water Bottles
The 'Akamai' Smart Water Bottle Has a Slim Construction
Smart water bottles like the 'Akamai' have the potential to disrupt the reusable water bottle industry by offering consumers more advanced features and tracking capabilities in th…
CategoryLifestyle
Bodily Energy-Tracking Wearables
The Garmin Venu GPS Fitness Watch Offers Five Days of Use
The health wearable industry can utilize Garmin Venu GPS fitness watch to integrate advanced health tracking functionalities for a more holistic experience.
CategoryTech
Sweat-Wicking Wearable Biosensors
Nix Develops a Hydration Biosensor for Endurance Athletes
The fitness wearable industry can benefit from the development of wearable biosensors that offer hydration monitoring and personalized recommendations to users.
CategoryTech
Athletic Hydration-Tracking Wearables
The VIITA Race HRV Smartwatch Monitors Vitals 24/7
Potential for integration of hydration-tracking wearables in fitness trackers, smart clothing, and sports equipment to enhance performance and prevent dehydration.
CategoryTech
Smart Bathroom Mats
CES 2020 Innovation Awards Honoree Mateo Monitors Weight & Posture
The healthcare industry may benefit from the trend of smart bathroom mats as health monitoring tools, creating disruptive innovation opportunities for telehealth, remote monitorin…
CategoryTech
Personalized Skincare Devices
Cutitronics' CutiTron is Comparable to Fitbit for the Skin
The CutiTron device offers opportunities for beauty and skincare brands to create personalized and data-driven product formulations.
