Category
Lifestyle
Assisted Choices
Trend cluster
Category
Hypoallergenic
Menstruation
Menstrual products are made with hypoallergenic materials.
4.3
Trend score
Trend
What is the Hypoallergenic Menstruation trend?
Hypoallergenic Menstruation: As people become more in-tune with how materials they consume or use affect their health, brands in the menstrual space are offering period products that are made with hypoallergenic materials--lowering the risk of reactions and irritation.
Insight
The consumer insight behind the Hypoallergenic Menstruation trend
Consumers are increasingly educated about the products they choose to buy, and increasingly aware of the individual materials or ingredients that aren't good for them. Brands that are mindful of variations in consumer needs that create products that resolve these issues are appealing to health conscious consumers.
Trend themes
Themes within the Hypoallergenic Menstruation trend
Three behaviours holding the trend together01
Hypoallergenic Menstruation
As people become more in-tune with how materials they consume or use affect their health, brands in the menstrual space are offering period products that are made with hypoallergenic materials.
02
Organic Femcare Brands
Consumers are increasingly educated about the products they choose to buy, and increasingly aware of the individual materials or ingredients that aren't good for them. Brands that are mindful of variations in consumer needs that create products that resolve these issues are appealing to health-conscious consumers.
03
Sustainable Period Care
Growing consumer desires for plastic-free and eco-friendly alternatives to intimate care products that are often responsible for long term waste in both landfills and natural environments, driven by brands leveraging biodegradable materials and sustainable production practices.
Industry implications
What the Hypoallergenic Menstruation trend means for industry
Where the trend changes the playbookFor
Feminine Care
Consumers are increasingly looking for eco-friendly and organic options for feminine care, along with menstrual products that are safe for sensitive skin, which presents an opportunity for brands focused on these segments
For
Personal Care
Consumer education and awareness regarding the ingredients of personal care products are on the rise, leading to the increased demand for natural and organic ingredients. Brands that offers product lines that address these issues will have opportunities.
For
Eco-Friendly and Sustainable Products
Consumers' shift towards sustainable and eco-friendly products have significant space for growth and opportunities for brands to tackle, move beyond niche markets to more mainstream customers, and scale operations to help impact the environment.
Workshop question
How is your brand prioritizing consumers with more speciifc needs and preferences?
Trend signals
Trend signals for Hypoallergenic Menstruation
Trend score 4.3 out of 10, from popularity 63%, activity 54%, freshness 11%.
Popularity63%
Activity54%
Freshness11%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Hypoallergenic Menstruation trend
7 featured examples from Dec 13, 2018 to Jan 18, 2022CategoryLifestyle
Empowering First Period Kits
Rael's Box Includes Pads, Period Panties, Acne Patches, Wipes & More
Opportunity for business growth and innovation in the feminine care industry to cater to the specific needs of tween girls entering womanhood.
CategoryLifestyle
Organic Femcare Brands
Rael Boasts a Selection of Good-for-You Organic Female Hygiene Products
The personal care industry can benefit from the trend of organic and natural feminine hygiene products.
CategoryBusiness
Planet-Friendly Period Care Expansions
TOTM is Set to Launch its Products in UK Morrisons Stores
The menstrual care industry can leverage sustainable and biodegradable materials to offer eco-friendly products that cater to the growing demand for sustainable options.
CategoryLifestyle
New Mom Care Kits
Rael Boasts a Curated Collection of Organic and Wellness-Centric Products
Disruptive innovation opportunity: Introduce personalized care kits that cater to specific needs of different customer groups, such as new moms.
CategoryLifestyle
Hypoallergenic Tampon Products
Albany Mae's Tampons are Made From Organic Cotton
Feminine care product companies could innovate by offering more organic and hypoallergenic options for menstrual care products.
CategoryLife-Stages
Extra Long Overnight Pads
Rael's Extra Long Overnight Pads are Four Inches Longer Than the Average
The feminine care industry can benefit from innovative products like Rael's Extra Long Overnight Pads to cater to diverse menstrual needs.
CategoryLifestyle
Soothing Relief Menstrual Cups
The Heated Menstrual Cup Helps Alleviate Cramps and More
The integration of thermogenic technology in menstrual cups and the demand for hypoallergenic and natural period relief products provide opportunities for innovation across the fe…
