Virtual skill-building platforms are aimed at children
Trend - Brands are creating virtual services that help children learn various skills online. These platforms include everything from language-learning to virtual cooking camps--all of which prioritize skill-building in children.
Insight - The ongoing pandemic has made consumers even more present online than they were prior to the pandemic, and consumers all over the world have turned to the digital space in unprecedented numbers to work, consume content and learn new skills. These habits haven't just formed in adults--parents are looking for ways to keep their children engaged with various virtual platforms created for needs like education, skill-building, or entertainment.
Insight - The ongoing pandemic has made consumers even more present online than they were prior to the pandemic, and consumers all over the world have turned to the digital space in unprecedented numbers to work, consume content and learn new skills. These habits haven't just formed in adults--parents are looking for ways to keep their children engaged with various virtual platforms created for needs like education, skill-building, or entertainment.
Workshop Question - How is your brand responding to changed habits amidst the ongoing pandemic?
Trend Themes
1. Virtual Skill-building Platforms - The ongoing pandemic has created a demand for virtual skill-building platforms for children which provide an opportunity for brands to provide helpful resources to consumers.
2. Steam-based Field Trip Experiences - Brands can provide fun and engaging STEAM-based field trip experiences like Play Academy to students and teachers to complement their regular education.
3. Interactive Children's Chocolate Courses - Interactive virtual courses like the Tasting and Learning Short Course for children aged seven to twelve allow brands to expose young children to the world of crafts with chocolate while providing an immersive experience for the users.
Industry Implications
1. Education Industry - Virtual skill-building platforms and educational learning apps like Luca & Friends have become a popular educational tool to bridge the gap caused by the pandemic and constructively engage kids in productive activities.
2. Food Industry - Brands like Raddish Kids and Cocoa Runners have launched interactive virtual cooking classes aimed at kids and offering an opportunity to improve their cooking skills and explore global cuisines from the comfort of their homes.
3. Finance Industry - Kid-friendly finance apps like Walo have been specifically designed to help develop a strong financial literacy foundation for children by using gamified learning experiences and teaching them basic finance concepts.
8 Featured, 72 Examples:
91,095 Total Clicks
Date Range:
May 20 — Feb 22
Trending:
Average
Consumer Insight Topics:
