Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Virtual
Skill-Building
Virtual skill-building platforms are aimed at children.
3.9
Trend score
Trend
What is the Virtual Skill-Building trend?
Virtual Skill-Building: Brands are creating virtual services that help children learn various skills online. These platforms include everything from language-learning to virtual cooking camps--all of which prioritize skill-building in children.
Insight
The consumer insight behind the Virtual Skill-Building trend
The ongoing pandemic has made consumers even more present online than they were prior to the pandemic, and consumers all over the world have turned to the digital space in unprecedented numbers to work, consume content and learn new skills. These habits haven't just formed in adults--parents are looking for ways to keep their children engaged with various virtual platforms created for needs like education, skill-building, or entertainment.
Trend themes
Themes within the Virtual Skill-Building trend
Three behaviours holding the trend together01
Virtual Skill-Building Platforms
The ongoing pandemic has created a demand for virtual skill-building platforms for children which provide an opportunity for brands to provide helpful resources to consumers.
02
STEAM-Based Field Trip Experiences
Brands can provide fun and engaging STEAM-based field trip experiences like Play Academy to students and teachers to complement their regular education.
03
Interactive Children's Chocolate Courses
Interactive virtual courses like the Tasting and Learning Short Course for children aged seven to twelve allow brands to expose young children to the world of crafts with chocolate while providing an immersive experience for the users.
Industry implications
What the Virtual Skill-Building trend means for industry
Where the trend changes the playbookFor
Education Industry
Virtual skill-building platforms and educational learning apps like Luca & Friends have become a popular educational tool to bridge the gap caused by the pandemic and constructively engage kids in productive activities.
For
Food Industry
Brands like Raddish Kids and Cocoa Runners have launched interactive virtual cooking classes aimed at kids and offering an opportunity to improve their cooking skills and explore global cuisines from the comfort of their homes.
For
Finance Industry
Kid-friendly finance apps like Walo have been specifically designed to help develop a strong financial literacy foundation for children by using gamified learning experiences and teaching them basic finance concepts.
Workshop question
How is your brand responding to changed habits amidst the ongoing pandemic?
Trend signals
Trend signals for Virtual Skill-Building
Trend score 3.9 out of 10, from popularity 62%, activity 44%, freshness 11%.
Popularity62%
Activity44%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Virtual Skill-Building trend
8 featured examples from Mar 25, 2020 to Feb 8, 2022CategoryLifestyle
Worldly Virtual Cooking Classes
PCC Natural Markets' Cooking Camps for Kids Explore Global Cuisine
Grocery stores can offer virtual cooking classes that feature products from their store.
CategoryTech
Educational Fitness Learning Apps
Luca & Friends Uses AI Technology for Kids' Fitness and Learning
The integration of AI and motion technology in educational apps for kids presents disruptive innovations in the EdTech industry.
CategorySocial Good
STEAM-Based Field Trip Experiences
Main Event Provides Fun, Creative In-Center Field Trips
Family entertainment centers can benefit from the integration of education and accreditation to expand their customer base and enhance their reputation.
CategoryLife-Stages
Kid-Friendly Finance Apps
New Finance App 'Walo' Helps Children Develop Financial Literacy
Fintech companies can leverage the trend towards gamified financial education by developing apps like 'Walo' to improve financial literacy for all ages.
CategoryLife-Stages
Character-Based Toilet Training Apps
Potty Time with Elmo Makes Potty Training Transitions Easy
Educational technology companies that are looking to create more immersive and game-like educational solutions could take note of the opportunities in this space.
CategoryLifestyle
Virtual Cooking Camps
Raddish Kids is Launching Cooking Camps and Classes on Outschool
The education industry can explore new online learning methods and platforms to reach a wider audience, creating innovative ways to teach and engage with students.
CategoryLifestyle
Interactive Children's Chocolate Courses
Cocoa Runners Launched a Virtual Kid's Chocolate Course
Opportunity for retailers to engage with a younger audience with educational and interactive tasting experiences.
CategorySocial Good
Discounted Online Language Lessons
PandaTree is Offering Discounted Language Lessons for Children
The education industry can explore new online models of learning to optimize student education and engagement.
