Softcup by The Flex Co. is a soft menstrual cup that was designed with a tapered V-shape so that it offers a comfortable fit with 100% medical-grade silicone. Thanks to the use of a unique wave texture, the menstrual cup helps to improve grip and make the removal process easier.
The zero-waste period product helps to provide hours of protection in two sizes and an approachable design that's accessible priced and practical. Jane Adamé, one of the creators of the Softcup, says "Many people are afraid to try cups because they fear that they'll be uncomfortable, and we tackled that problem by designing Softcup with a tapered, V-shape design."
The leak-proof, swim-proof and sleep-proof menstrual cup, designed and manufactured in California, is now coming to select CVS locations.
What's Driving This Trend
- Tapered Menstrual Cups
- The tapered design offers a comfortable and leak-proof fit, potentially disrupting traditional menstrual product options.
- Soft Medical-grade Silicone
- The use of soft medical-grade silicone improves comfort and accessibility for users, potentially disrupting the traditional menstrual cup market.
- Zero-waste Period Products
- The zero-waste approach of Softcup creates a more sustainable and eco-friendly option, potentially disrupting traditional menstrual product waste norms.
Who This Affects Most
- Menstrual Cup Industry
- The Softcup is disrupting the traditional menstrual cup industry by offering a soft, tapered design and unique wave texture for easy removal.
- Feminine Care Industry
- The Softcup is a potential disruptor in the feminine care industry, offering a zero-waste period product option that is more comfortable and accessible for users.
- Sustainability Industry
- Softcup's zero-waste approach improves sustainability efforts in the menstrual product industry, and could disrupt traditional waste norms and approaches.
