Natty Light, the creator of freezable beer pops and branded water slides, is now sharing a product that's seasonally appropriate for the winter with the Natural Light Vodka Trapper Hat. The novelty hot pink winter hat includes pockets that are perfectly sized for holding three 50ml bottles.
As part of a social media contest, the brand is asking fans to share where they would go in this hat for their chance to win one. On the Beer Gear Anheuser-Busch merch shop online, fans can also take advantage of the pre-order period for this item before it ships later this year.
The boldly hued hat has the potential to serve outdoor enthusiasts well in the winter, whether they love skiing or snowboarding, or being the life of the party.
What Makes This Trend Stand Out
- Alcohol-containing Accessories
- Other accessories such as gloves and scarves can be made with pockets designed for holding alcoholic beverages, providing convenience and warmth for consumers in colder climates.
- Social Media Contests
- More companies can take advantage of social media contests to increase brand engagement and gain consumer insights through user-generated content.
- Branded Merchandise
- Creating unique and novel branded merchandise, such as the Natural Light Vodka Trapper Hat, can help companies attract new customers and generate buzz on social media.
Sectors Adopting This
- Apparel
- Clothing manufacturers can develop new clothing items that incorporate pockets designed specifically for holding beverages, providing consumers with a unique and convenient product.
- Food and Beverage
- Food and beverage companies can create new partnerships with clothing brands to co-create clothing items that incorporate their products, providing consumers with a unique and fun brand experience.
- Marketing and Advertising
- Marketing agencies can develop creative and fun marketing campaigns that utilize social media contests and unique branded merchandise to increase brand awareness and consumer engagement.
