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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,371 more

Savory Enrichment

Savory snacks highlight their vitamin content for health-conscious consumers

Trend - Savory snack brands are boosting the nutritional content of their products and highlighting their vitamin content to better appeal to health-conscious consumers. These products are a change from snackable supplements that are usually offered in sweet food formats.

Insight - Health-conscious consumers are likely to look for additional benefits in all the food and beverage items they purchase, even when they're viewed as indulgences. This shift comes as consumers have begun doing their own research on what is and isn't good for them, forcing brands to back up their health claims even more.
Workshop Question - How could your brand enhance the benefits of its product/service?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
17,901 Total Clicks
Date Range:
Jun 20 — Mar 21
Trending:
Just New and Average
Consumer Insight Topics:

Featured Examples

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