Savory snacks highlight their vitamin content for health-conscious consumers
Trend - Savory snack brands are boosting the nutritional content of their products and highlighting their vitamin content to better appeal to health-conscious consumers. These products are a change from snackable supplements that are usually offered in sweet food formats.
Insight - Health-conscious consumers are likely to look for additional benefits in all the food and beverage items they purchase, even when they're viewed as indulgences. This shift comes as consumers have begun doing their own research on what is and isn't good for them, forcing brands to back up their health claims even more.
Insight - Health-conscious consumers are likely to look for additional benefits in all the food and beverage items they purchase, even when they're viewed as indulgences. This shift comes as consumers have begun doing their own research on what is and isn't good for them, forcing brands to back up their health claims even more.
Workshop Question - How could your brand enhance the benefits of its product/service?
Trend Themes
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Nutritional Fortification — Savory snack brands are boosting the nutritional content of their products and highlighting their vitamin content to better appeal to health-conscious consumers.
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Clean Energy — VK Energy Bars provide an alternative to caffeine to keep energy high through the day.
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Vitamin Enrichment — Soupologie's Vitamin D Soups offer an easy way for consumers to get their daily recommended intake of Vitamin D.
Industry Implications
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Food — Food brands can look into fortifying their products with essential vitamins and minerals to appeal to consumers looking for healthier options.
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Health — The health industry can look into supplementing with food-based natural sources and vitamin-rich foods to boost energy levels and overall health.
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Wellness — The wellness industry can explore innovative ways to incorporate vitamin-rich and plant-based ingredients into products that cater to consumers' desire for nutrition and natural ingredients.
