Carbon neutral footwear products and brands are on the rise
Trend - Fashion brands are increasingly prioritizing carbon-neutral production to limit their environmental impact, and now those specific to footwear are doing the same. These products come in everything from sneakers to socks, and are better for the environment.
Insight - Consumers are putting more pressure on existing and emerging brands to adopt sustainability as a core pillar in their production and charitable practices. This shift comes as people around the world increasingly deal with, and/or are educated about, the consequences of climate change.
Insight - Consumers are putting more pressure on existing and emerging brands to adopt sustainability as a core pillar in their production and charitable practices. This shift comes as people around the world increasingly deal with, and/or are educated about, the consequences of climate change.
Workshop Question - How could your brand better prioritize sustainability?
Trend Themes
1. Rising Carbon Neutral Footwear - As consumers increasingly prioritize sustainability, footwear brands are adopting carbon-neutral production processes and materials.
2. Plant-based Materials - Companies like UGG are incorporating plant-based materials like sugarcane, hemp, and TENCEL Lyocell into their footwear designs to create more eco-friendly products.
3. Sustainable Innovation - Brands like Allbirds and Forsake are focusing on creating durable and comfortable footwear with a focus on sustainability and carbon neutrality.
Industry Implications
1. Fashion - The fashion industry is seeing a rise in sustainable and carbon-neutral production processes across all sectors, including footwear.
2. Materials Science - Companies are looking to plant-based materials like TENCEL Lyocell and sugarcane as alternatives to traditional materials in the creation of eco-friendly products.
3. Sustainability Consulting - As more companies prioritize sustainability, there is a growing need for consulting services to help them implement effective strategies and practices.
