Underwear brands are becoming more inclusive of varying demographics
Trend - Emerging brands that offer underwear products are increasingly prioritizing the demographics that brands in the mainstream have avoided--including people with disabilities, people of varying ages and people with non-conforming gender identities. These products and campaigns offer visibility to the needs of a wider range of demographics in this space.
Insight - Consumers are increasingly expecting adequate representation for various aspects of their identities, and are demanding that brands cater to this shift. Variations in personal identity are a large part of forming people's needs and preferences, and brands that are accommodating to all are able to appeal to a wider range of consumers.
Insight - Consumers are increasingly expecting adequate representation for various aspects of their identities, and are demanding that brands cater to this shift. Variations in personal identity are a large part of forming people's needs and preferences, and brands that are accommodating to all are able to appeal to a wider range of consumers.
Workshop Question - How is your brand prioritizing representation in its products and campaigns?
Trend Themes
1. Inclusive Intimates - Brands are becoming more inclusive of varying demographics.
2. Community-driven Underwear Brands - Brands are creating more inclusive options and aiming to give back to their communities.
3. Adaptive Intimates Collections - Brands are releasing more adaptive intimate wear collections for people with disabilities.
Industry Implications
1. Fashion Retail - Retailers have to be more inclusive in order to adapt to a growing diversity of customers.
2. Social Causes - Bringing awareness to social causes and supporting the communities that each brand operates in.
3. Disability Products - Designing products with disabled people in mind can fulfill an emerging need and increase inclusivity.
4 Featured, 34 Examples:
112,920 Total Clicks
Date Range:
Mar 21 — Sep 22
Trending:
Warm
Consumer Insight Topics:
