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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,353 more

Inclusive Intimates

Underwear brands are being more inclusive of varying demographics

Trend - Emerging brands that offer underwear products are increasingly prioritizing the demographics that brands in the mainstream have avoided--including people with disabilities, people of varying ages and people with non-conforming gender identities. These products and campaigns offer visibility to the needs of a wider range of demographics in this space.

Insight - Consumers are increasingly expecting adequate representation for various aspects of their identities, and are demanding that brands cater to this shift. Variations in personal identity are a large part of forming people's needs and preferences, and brands that are accommodating to all are able to appeal to a wider range of consumers.
Workshop Question - How is your brand prioritizing representation in its products and campaigns?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
67,468 Total Clicks
Date Range:
Jun 19 — Mar 21
Trending:
Fresh and Warm
Consumer Insight Topics:

Featured Examples

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