Category
Lifestyle
Assisted Choices
Trend cluster
Category
Inclusive
Intimates
Underwear brands are becoming more inclusive of varying demographics.
5.0
Trend score
Trend
What is the Inclusive Intimates trend?
Inclusive Intimates: Emerging brands that offer underwear products are increasingly prioritizing the demographics that brands in the mainstream have avoided--including people with disabilities, people of varying ages and people with non-conforming gender identities. These products and campaigns offer visibility to the needs of a wider range of demographics in this space.
Insight
The consumer insight behind the Inclusive Intimates trend
Consumers are increasingly expecting adequate representation for various aspects of their identities, and are demanding that brands cater to this shift. Variations in personal identity are a large part of forming people's needs and preferences, and brands that are accommodating to all are able to appeal to a wider range of consumers.
Trend themes
Themes within the Inclusive Intimates trend
Three behaviours holding the trend together01
Inclusive Intimates
Brands are becoming more inclusive of varying demographics.
02
Community-Driven Underwear Brands
Brands are creating more inclusive options and aiming to give back to their communities.
03
Adaptive Intimates Collections
Brands are releasing more adaptive intimate wear collections for people with disabilities.
Industry implications
What the Inclusive Intimates trend means for industry
Where the trend changes the playbookFor
Fashion Retail
Retailers have to be more inclusive in order to adapt to a growing diversity of customers.
For
Social Causes
Bringing awareness to social causes and supporting the communities that each brand operates in.
For
Disability Products
Designing products with disabled people in mind can fulfill an emerging need and increase inclusivity.
Workshop question
How is your brand prioritizing representation in its products and campaigns?
Trend signals
Trend signals for Inclusive Intimates
Trend score 5.0 out of 10, from popularity 74%, activity 65%, freshness 13%.
Popularity74%
Activity65%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Inclusive Intimates trend
4 featured examples from May 27, 2021 to Sep 5, 2022CategoryFashion
Size-Inclusive Intimate Collections
Brayola Launched its Size-Inclusive Nearly Nude Rib Collection
The size-inclusive and comfortable aspect of Brayola's new capsule presents opportunities for other intimate wear brands to expand their offerings and reach a wider range of custo…
CategoryFashion
Community-Driven Underwear Brands
Underdays is a Line of Intimates for a New Generation of Women
Fashion brands, particularly those focused on lingerie and intimates, can look to prioritize inclusive sizing and representation in their designs and marketing to appeal to consum…
CategoryFashion
Supercenter-Branded Intimates
Supercenter Chain Meijer Debuted the 'Tranquil & True' Intimate Line
Opportunity for fashion brands and retailers to increase their commitment to diversity and inclusion in their sizing and product offerings.
CategoryFashion
Adaptive Intimates Collections
Aerie x Liberare Shares Stylish, Feel-Good Adaptive Undergarments
Fashion retailers can tap into the growing market of adaptive clothing by incorporating stylish and functional adaptive intimates and apparel into their product lines, opening up…
