Activewear takes inspiration from minimalist fashion aesthetics
Trend - Brands that specialize in sportswear are increasingly blending function with minimalist designs. Blending activewear with fashion-forward designs come as comfort-based sportswear maintains its dominance in the fashion industry.
Insight - Even prior to the COVID-19 pandemic, athleisure was common among Millennial and Gen Z demographics. Now, with the pandemic making even more people dress for comfort, consumers are seeking out brands that merge that need with their desire to look and feel put together regardless of where they are.
Insight - Even prior to the COVID-19 pandemic, athleisure was common among Millennial and Gen Z demographics. Now, with the pandemic making even more people dress for comfort, consumers are seeking out brands that merge that need with their desire to look and feel put together regardless of where they are.
Workshop Question - How is your brand adapting to long-term shifts created by the ongoing pandemic?
Trend Themes
1. Minimalist Activewear - As consumers seek out brands that merge comfort with their desire to look and feel put together, brands are increasingly blending function with minimalist designs in their activewear collections.
2. Sustainable Materials - Sustainability in fashion continues to be a growing trend, and many brands are exploring sustainable materials and slow fashion principles in their sportswear lines.
3. Compact and Functional Designs - Sportswear brands are creating lightweight and multi-functional activewear collections that cater to runners, training, and travel.
Industry Implications
1. Sportswear - The sportswear industry is evolving with trends like minimalist designs, sustainable materials, and functional designs.
2. Fashion Retail - The fashion industry is adapting to trends in minimalist fashion, activewear, and sustainability, as consumers seek out comfortable and functional pieces.
3. Sustainability - The sustainability movement is driving the creation of more sustainable and eco-friendly sportswear, as brands explore innovative materials and slow fashion principles.
7 Featured, 63 Examples:
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Date Range:
Oct 20 — Oct 21
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