Category
Fashion
Scaled Restraint
Trend cluster
Category
Minimalist
Performance
Activewear takes inspiration from minimalist fashion aesthetics.
5.5
Trend score
Trend
What is the Minimalist Performance trend?
Minimalist Performance: Brands that specialize in sportswear are increasingly blending function with minimalist designs. Blending activewear with fashion-forward designs come as comfort-based sportswear maintains its dominance in the fashion industry.
Insight
The consumer insight behind the Minimalist Performance trend
Even prior to the COVID-19 pandemic, athleisure was common among Millennial and Gen Z demographics. Now, with the pandemic making even more people dress for comfort, consumers are seeking out brands that merge that need with their desire to look and feel put together regardless of where they are.
Trend themes
Themes within the Minimalist Performance trend
Three behaviours holding the trend together01
Minimalist Activewear
As consumers seek out brands that merge comfort with their desire to look and feel put together, brands are increasingly blending function with minimalist designs in their activewear collections.
02
Sustainable Materials
Sustainability in fashion continues to be a growing trend, and many brands are exploring sustainable materials and slow fashion principles in their sportswear lines.
03
Compact and Functional Designs
Sportswear brands are creating lightweight and multi-functional activewear collections that cater to runners, training, and travel.
Industry implications
What the Minimalist Performance trend means for industry
Where the trend changes the playbookFor
Sportswear
The sportswear industry is evolving with trends like minimalist designs, sustainable materials, and functional designs.
For
Fashion Retail
The fashion industry is adapting to trends in minimalist fashion, activewear, and sustainability, as consumers seek out comfortable and functional pieces.
For
Sustainability
The sustainability movement is driving the creation of more sustainable and eco-friendly sportswear, as brands explore innovative materials and slow fashion principles.
Workshop question
How is your brand adapting to long-term shifts created by the ongoing pandemic?
Trend signals
Trend signals for Minimalist Performance
Trend score 5.5 out of 10, from popularity 72%, activity 83%, freshness 10%.
Popularity72%
Activity83%
Freshness10%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Minimalist Performance trend
7 featured examples from Oct 19, 2020 to Oct 9, 2021CategoryFashion
Compact Runner-Targeted Fashions
The Vollebak Race to Zero Collection is Built for Athletes
Sportswear manufacturers need to explore high-tech materials like the ones used by Vollebak to create athletic clothing that meets the demands of modern-day athletes such as porta…
CategoryFashion
Casual Minimalist Sportswear
The Nike Every Stitch Considered Range is Minimal & Timeless
Sportswear companies can lead in the industry by incorporating casual, minimalist styles that allow for a mix of tailored silhouettes and relaxed fits in their designs.
CategoryFashion
Hidden Function Capsules
Nike's Every Stitch Considered' is a Minimalist Capsule Collection
The sportswear industry can benefit by embracing minimalist design and hidden functions in their collections.
CategoryEco
Sporty Minimalist Fashion
H&M Spring 2021 Explores Sustainable Materials & Revisits 90s Style
The use of sustainable materials like Agraloop Biofibre in H&M's Spring 2021 collection provides an opportunity for the fashion and apparel industry to adopt more sustainable prac…
CategoryEco
Slow Fashion Activewear
Soul Sporty Makes Athleisure That Aligns with Environmental Values
Opportunity for disruptive innovation in the apparel industry by shifting towards sustainable clothing manufacturing.
CategoryFashion
Minimalist Sportswear Lines
Maggie Marilyn's 'Somewhere Sport' line is both functional and casual
The Somewhere Sport line showcases the potential for unique sportswear collections in the fashion industry.
CategoryLifestyle
Functional Spring Activewear Collections
COS' Activewear Collection Was Made Sustainably
Fashion retailers have an opportunity to expand their offerings to cater to consumers' increased need for versatile and sustainable yet fashionable activewear pieces.
