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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,354 more

Minimalist Performance

Activewear takes inspiration from minimalist fashion aesthetics

Trend - Brands that specialize in sportswear are increasingly blending function with minimalist designs. Blending activewear with fashion-forward designs come as comfort-based sportswear maintains its dominance in the fashion industry.

Insight - Even prior to the COVID-19 pandemic, athleisure was common among Millennial and Gen Z demographics. Now, with the pandemic making even more people dress for comfort, consumers are seeking out brands that merge that need with their desire to look and feel put together regardless of where they are.
Workshop Question - How is your brand adapting to long-term shifts created by the ongoing pandemic?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
28,263 Total Clicks
Date Range:
Oct 20 — Mar 21
Trending:
Fresh and Warm
Consumer Insight Topics:

Featured Examples

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