The Vollebak Race to Zero Collection is Built for Athletes
Michael Hemsworth — October 9, 2021 — Fashion
The Vollebak Race to Zero Collection is a lightweight, minimalist and functional garment range targeted toward avid runners as a way to enhance their ability to partake in training at any point in time. The collection weighs in at 600-grams in total, and consists of four pieces in all including a T-shirt, shorts, jacket and a puffer jacket. Each of the pieces are capable of being collapsed down into a keychain-sized compartment that makes them highly suited for keeping in a backpack or even luggage for travel training.
The Vollebak Race to Zero Collection is priced starting at $110 and will work to support the needs of runners who are partaking in anything from a short race to an ultramarathon.
The Vollebak Race to Zero Collection is priced starting at $110 and will work to support the needs of runners who are partaking in anything from a short race to an ultramarathon.
Trend Themes
1. Minimalist Sportswear - The trend for sportswear that focuses on lightweight, minimalist and functional designs that cater to high-performance needs creates a great opportunity for businesses to innovate in this sector.
2. Portable Performance Gear - The trend for portable and convenient performance gear that can be stored in small compartments is creating an opportunity for high-tech materials innovation in the sportswear industry.
3. Convenient Athletic Clothing - Athletes are increasingly seeking athletic clothing that is not only functional but also easy to store and travel with, providing an opportunity for brands to create versatile, comfortable and convenient athletic apparel.
Industry Implications
1. Sportswear Industry - Sportswear manufacturers need to explore high-tech materials like the ones used by Vollebak to create athletic clothing that meets the demands of modern-day athletes such as portability, minimalism, and functionality.
2. Travel Industry - There is an opportunity for travel organizations to expand on their travel gear offerings, focusing on performance gear that ensures athletes can take their workouts anywhere without being weighed down by bulky luggage.
3. Fitness Industry - Gyms and fitness facilities should consider offering a selection of workout clothing and accessories that cater to athletes who maintain active lifestyles both in and out of their workouts, emphasizing on minimalism and convenience.
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