Comfy Hard-Wearing Clothing Collections

The Vollebak 100 Year Range Has Been Redesigned

The Vollebak 100 Year Range has been redesigned by the brand to give the durable, hard-wearing garments a soft and lightweight profile to build on the success of the original lineup. The garments in the range include the 100 Year Zip Through Hoodie, 100 Year Sweatpants, 100 Year Overhead Hoodie and the 100 Year Crew Neck Sweatshirt, which are each crafted with layered levels of fabric technology. These fabrics combine to deliver comfort, warmth and protection from the elements with each style featuring a fire-resistant profile alongside abrasion resistance and water repellency.

The Vollebak 100 Year Range prioritizes overall comfort with a fleece lining on the 100 Year Sweatpants and the 100 Year Crew Neck Sweatshirt, while four-way stretch on each garment ensures optimal flexibility.

Image Credit: Vollebak

Soft-lightweight Profile
Innovation in creating a soft and lightweight profile for durable clothing collections presents an opportunity for enhanced wearer comfort and versatility.
Layered Fabric Technology
Utilizing layered levels of fabric technology in clothing ranges offers improved protection from the elements and durability for long-lasting wear.
Four-way Stretch Flexibility
Incorporating four-way stretch technology in garment design enhances flexibility and range of motion, elevating wearer comfort and performance.

Who This Affects Most

Fashion and Apparel
The fashion and apparel industry can explore disruptive innovations by reimagining the balance between durability and comfort in clothing collections.
Textile and Fabric Technology
Advancements in textile and fabric technology industry offer opportunities to create high-performance materials that combine comfort, protection, and durability in innovative ways.
Outdoor and Sportswear
The outdoor and sportswear industry can capitalize on innovations that prioritize wearer comfort, flexibility, and performance in rugged and durable clothing ranges.
SCORE
2.7 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 36%
Activity 19%
Freshness 25%