Soul Sporty is a new line of athleisure for women that's designed to be comfortable, durable and guilt-free thanks to its adherence to sustainable principles. The environmentally friendly line is centered around the idea of slow fashion and it appeals to the "modern woman who wants to start her sustainability journey with progress, rather than perfection."
Some of the materials that are used to create Soul Sporty styles include 100% pima cotton, ethically sourced Rayon, 80% recycled polyester waste and lightweight French terry that makes the most of 90% cotton 10% recycled polyester waste. The minimalist styles from the lineup include thoughtful details like patterns, seams and stitches that ultimately aim to make the designs as versatile and lasting as possible.
Key Themes Behind This Trend
- Slow Fashion
- Opportunity for disruptive innovation in sustainable clothing manufacturing by adopting the slow fashion approach.
- Sustainable Athleisure
- Opportunity for disruptive innovation in creating sustainable athleisure wear by using environmentally friendly materials such as recycled polyester waste and ethically sourced Rayon.
- Versatile Athleisure
- Opportunity for disruptive innovation in designing minimalist and versatile athleisure wear that is built for longevity and durability.
Where This Applies
- Apparel Industry
- Opportunity for disruptive innovation in the apparel industry by shifting towards sustainable clothing manufacturing.
- Athletic Wear Industry
- Opportunity for disruptive innovation in the athletic wear industry by creating sustainable and versatile athleisure wear using recycled materials.
- Sustainability Consulting Industry
- Opportunity for disruptive innovation in the sustainability consulting industry by providing guidance and expertise to apparel and athletic wear companies on adopting sustainable manufacturing and design practices.
