Category
Fashion
Scaled Restraint
4.9
Trend score
Trend
What is the Solid Moisture trend?
Solid Moisture: Skincare brands are releasing solid moisturizers that offer a different product experience than customers are accustomed to. These moisturizers have a range of benefits incuding reduced packaging waste and convenient application.
Insight
The consumer insight behind the Solid Moisture trend
With products in the skincare industry being as diverse as they now are, brands are having to consistently innovate in order to keep consumers' attention. Products that offer distinct formulations or formats, but that still protect users' time are appealing to convenience-minded consumers.
Trend themes
Themes within the Solid Moisture trend
Three behaviours holding the trend together01
Solid Skincare
Solid skincare products are becoming popular for their convenience, packaging and sensorial benefits, thereby disrupting the traditional skincare formats.
02
CBD Infused Skincare
CBD infused skincare products are becoming popular among consumers for their stress-relieving and calming properties, creating big opportunities within the beauty industry.
03
Cooling Skincare
Cooling skincare products that tend to boast anti-inflammatory and tightening properties are becoming a growing trend due to its effectiveness and unique sensorial experience.
Industry implications
What the Solid Moisture trend means for industry
Where the trend changes the playbookFor
Beauty Industry
The beauty industry must continue to innovate and develop new, exciting product formulations to battle the growing competition in the skincare industry.
For
Packaging Industry
As consumers increasingly demand eco-friendly, sustainable and easily transportable packaging solutions, the packaging industry has a chance to provide innovative solutions.
For
CBD Industry
With the growing interest and acceptance of CBD and its potential benefits, the CBD industry has an opportunity to tap into the skincare industry for growth and development.
Workshop question
How can your brand better prioritize convenience for its customers?
Trend signals
Trend signals for Solid Moisture
Trend score 4.9 out of 10, from popularity 68%, activity 69%, freshness 10%.
Popularity68%
Activity69%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Solid Moisture trend
6 featured examples from Jun 14, 2019 to Sep 24, 2021CategoryFashion
Frozen Cream Moisturizers
The Vue De Pulang Frozen Cream is Soothing, Hydrating and Tightening
The skincare industry can explore the use of natural cooling ingredients, such as Icelandic water and lemongrass extract, in creating innovative products that offer soothing and h…
CategoryEco
Waste-Free Solid Moisturizers
The Kate McLeod Daily Stone is Made with 80% Cocoa Butter
The beauty and personal care industry can explore the potential of waterless products and sustainable packaging to meet the growing demand for eco-friendly alternatives.
CategoryEco
Jelly Serum Bars
Dew Mighty's Solid Skincare Bar Replaces All Serums, Moisturizers & Oils
The skincare industry can leverage solid skincare bars and all-in-one products to address consumer demand for sustainable and efficient solutions.
CategoryFashion
CBD-Infused Posterior Balms
Bawdy's CBD Butt Balm Moisturizes the Skin for "Chilled-Out Glutes"
Disruptive innovation opportunities for introducing CBD-infused beauty products that provide therapeutic benefits.
CategoryEco
Low-Waste Solid Moisturizers
XO Solids is a Multi-Use Stick for Soothing, Plumping & Hydrating
The beauty and skincare industry has the potential to create more low-waste, multi-use, and natural ingredient-based products like XO Solids by XO Treatment Room.
CategoryFashion
Moisturizing Lotion Sticks
Oyu Cosmetics' Solid Stick is Made Out of Sheep's Tail Fat
Opportunity for brands to disrupt the traditional beauty and personal care industry by introducing innovative, all-organic products with unique ingredients that cater to consumers…
