Moisturizers that come in solid form are on the rise
Trend - Skincare brands are releasing solid moisturizers that offer a different product experience than customers are accustomed to. These moisturizers have a range of benefits incuding reduced packaging waste and convenient application.
Insight - With products in the skincare industry being as diverse as they now are, brands are having to consistently innovate in order to keep consumers' attention. Products that offer distinct formulations or formats, but that still protect users' time are appealing to convenience-minded consumers.
Insight - With products in the skincare industry being as diverse as they now are, brands are having to consistently innovate in order to keep consumers' attention. Products that offer distinct formulations or formats, but that still protect users' time are appealing to convenience-minded consumers.
Workshop Question - How can your brand better prioritize convenience for its customers?
Trend Themes
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Solid Skincare — Solid skincare products are becoming popular for their convenience, packaging and sensorial benefits, thereby disrupting the traditional skincare formats.
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CBD Infused Skincare — CBD infused skincare products are becoming popular among consumers for their stress-relieving and calming properties, creating big opportunities within the beauty industry.
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Cooling Skincare — Cooling skincare products that tend to boast anti-inflammatory and tightening properties are becoming a growing trend due to its effectiveness and unique sensorial experience.
Industry Implications
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Beauty Industry — The beauty industry must continue to innovate and develop new, exciting product formulations to battle the growing competition in the skincare industry.
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Packaging Industry — As consumers increasingly demand eco-friendly, sustainable and easily transportable packaging solutions, the packaging industry has a chance to provide innovative solutions.
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CBD Industry — With the growing interest and acceptance of CBD and its potential benefits, the CBD industry has an opportunity to tap into the skincare industry for growth and development.
